Marketing & Admissions Manager

Sing-Ed Corporation Pte Ltd; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An established industry player in education is seeking a dynamic Marketing and Admissions Manager to enhance student recruitment and engagement. This role involves leading marketing initiatives, conducting school tours, and maintaining relationships with prospective families. The ideal candidate will possess strong communication skills, a customer-centric approach, and a passion for education. You will collaborate with various stakeholders to promote the school through innovative marketing strategies, ensuring a high-quality experience for prospective parents. Join a vibrant team dedicated to shaping the future of education in the community.

Qualifications

• Degree with 8-10 years of relevant experience in marketing and admissions.
• Strong communication and organisational skills with attention to detail.

Responsibilities

• Lead student recruitment initiatives and manage admissions processes.
• Collaborate with partners for digital marketing and school promotions.

Skills

Communication Skills

Organisational Skills

Customer Service

Digital Marketing

Social Media Management

Teamwork

Education

Bachelor's Degree

Tools

Social Media Platforms

Marketing Software

Job description

Overview:

The Marketing and Admissions Manager is responsible for recruitment and analysing the applications of prospective students based on the school’s admission standards. He/she is also expected to answer enquires parents have regarding admissions and thus must have excelling communication skills and professionalism. He/she leads the marketing for the school collaborating with partners to promote the school through digital marketing, promotional materials and events, social media and the school website.

Key Areas of Responsibility:

• Organise and conduct school tours for prospective parents, ensuring the maintenance of high quality customer experience at all times;

• Effectively participate in initiatives to drive student recruitment and enrolment opportunities (including after-hours on evenings and weekends);

• Recruitment and analysing of prospective student applications;

• Filtering and categorisation of applications;

• Able to have a clear understanding of the school’s policies and standards in regards to admission, and follow accordingly;

• Point of contact for prospective families from enquiry to enrolment of new students;

• Record and report accurate information on the entry process of students

• Liaise and build positive relationships with various stakeholders and prospective parents of the school

• Initiative to regularly follow-up on prospective parents via email, telephone, social media and in person;

• Cascade relevant information in a timely manner to colleagues;

• Support key school orientation and recruitment events;

• Ad-hoc responsibilities as prescribed by Management

• Produce an annual marketing plan

• Collaborate with marketing partners to promote the school and coordinate the preparation of related articles and materials.

• Collaborate with digital marketing partners.

• Coordinate social media presence for the school.

• Collaborate with the Principal and Deputy Principal to produce marketing materials and collaterals.

• Ensure the school website is up to date and provides a dynamic experience for visitors.

Requirements:

• Degree with at least 8-10 years of relevant working experiences

• Experience within a customer-centric, transaction-based administration process an advantage.

• Familiar with private education and have some understanding of the local community in Singapore.

• Strong initiative to follow-up on prospective parents.

• Affinity with and interest in Education.

• Warm and friendly nature, unflappable under pressure.

• Attention to detail.

• Excellent communication and organisational skills

• Good team player.

• Computer literacy and Social Media Savvy.

• Excellent written and oral English communication skills

• Ability to understand and converse in other languages will be advantageous.