Marketing Account Manager

SECOND TALENT SG PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SECOND TALENT SG PTE. LTD. in Singapore is seeking an Account Manager to own client relationships and drive results across education-focused campaigns.

You will lead weekly client meetings, monitor performance, and coordinate a small in-house team of copywriters, media buyers, and designers to deliver compelling campaigns. You’ll guide content direction, ensure assets meet client goals, and coach front desk teams on enquiry handling and conversions, while retaining clients and renewing

Qualifications

• 2+ years managing client accounts at a performance or lead-generation agency, or in-house with the same scope.
• Ability to translate CPL, CPA, ROAS, CTR into actionable client updates.
• Able to guide copy and creative, and manage multiple deadlines across accounts.

Responsibilities

• Run weekly client meetings and reports, and present the next recommendation.
• Monitor campaign performance daily and identify root causes when results dip.
• Brief and lead the copywriter, media buyer and designer for each account.
• Provide clear direction on copy and creative, and approve assets before client delivery.
• Coach client front desks on handling enquiries and conversions.
• Meet all deadlines and keep client project trackers current.
• Retain clients, spot upsell opportunities and manage renewals.
• Manage 8 to 12 accounts once ramped up.

Skills

Client relationship management

Meta & Google Ads

Performance marketing metrics

Copy direction

Deadline management

Team coordination

Tools

ClickUp

Notion

GoHighLevel

Zapier

Job description

Our client is a Singapore education growth specialist. They run Meta and Google ad campaigns for preschools, tuition and enrichment centres, student care centres and children’s academies, then coach each centre on converting enquiries into enrolments. Copy, creative and media buying are all done in-house. They are hiring an account manager to own client relationships and results.

What You’ll Do

• Run weekly client meetings and reports, and bring the next recommendation before the client asks
• Monitor campaign performance daily and find the root cause when results drop
• Brief and lead the copywriter, media buyer and designer on each account
• Give specific direction on copy and creative, and check assets before they reach the client
• Coach client front desk teams on answering and converting enquiries
• Meet every deadline and keep client project trackers current
• Retain clients, spot upsell opportunities and run renewals
• Manage 8 to 12 accounts once ramped up

Core Key Skills

• At least 2 years managing client accounts at a performance or lead-generation agency, or in-house with the same scope
• Working knowledge of Meta and Google ads
• Able to turn CPL, CPA, ROAS, CTR and conversion rate into actions and clear client updates
• Can tell strong copy from weak and give specific direction
• Able to lead anxious or difficult clients through a bad week
• Organised across many accounts and deadlines at once

Nice to Have

• Education or other parent-facing lead-generation experience
• Able to set up or repair campaigns
• Experience leading a small team of specialists
• Familiarity with Advantage+, Performance Max, Demand Gen, and tools like ClickUp, Notion, GoHighLevel or Zapier