Marketer

Job Overview:
We are seeking a creative and results-driven Marketer to join our team and take charge of developing and executing marketing strategies that drive brand awareness, engagement, and business growth. The ideal candidate will have a strong understanding of marketing principles, excellent analytical skills, and a passion for crafting impactful campaigns that resonate with our target audience.

Key Responsibilities:

1. Create and implement comprehensive marketing strategies aligned with business goals.
2. Identify target audiences and develop effective messaging and positioning.
3. Plan, execute, and manage marketing campaigns across various channels, including digital, social media, email, and traditional media.
4. Coordinate with creative teams to produce compelling content and visuals.
5. Develop and oversee the creation of engaging and relevant content for blogs, social media, websites, and other platforms.
6. Optimize content for SEO to improve online visibility and traffic.
7. Manage digital advertising campaigns, including PPC, display ads, and retargeting.
8. Analyze campaign performance metrics and use data-driven insights to optimize marketing efforts.
9. Oversee the company’s social media presence and implement strategies to grow engagement and followers.
10. Monitor trends and interactions to maintain a strong online reputation.
11. Conduct research to understand market trends, competitor activities, and customer preferences.
12. Use insights to refine marketing strategies and identify new opportunities.
13. Work closely with sales, product, and design teams to align marketing efforts with company objectives.
14. Manage relationships with external vendors, agencies, and partners.
15. Develop and manage the marketing budget, ensuring cost-effectiveness and ROI.
16. Track and report on budget allocation and expenditure.

Requirements:

1. Proven experience in a marketing role with a strong portfolio of successful campaigns.
2. Proficiency in digital marketing tools, analytics platforms (Google Analytics, SEMrush), and CRM software.
3. Strong understanding of SEO, SEM, social media platforms, and email marketing best practices.
4. Excellent communication and storytelling skills, both written and verbal.
5. Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
6. Creative thinking and problem-solving skills.
7. Ability to multitask and manage multiple projects in a fast-paced environment.
8. Fluent in English is a must.