Market Research Executive (Maternity Cover)

BITSMEDIA PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A technology company in Singapore is seeking a detail-oriented Market Research Executive for maternity cover. The role involves competitor analysis, survey design, and stakeholder communication to drive product development and marketing strategies. Candidates should possess strong analytical skills and prior experience in market research within a tech environment. Remote work may be considered.

Qualifications

• Prior experience with market research or user research in a tech environment.
• Familiarity with analytics tools.
• Strong ability to distill data insights.

Responsibilities

• Track app performance metrics for analysis.
• Draft surveys to understand user behaviors.
• Collaborate with Product and Marketing teams.

Skills

Analytical skills

Market research experience

Communication skills

Survey design

Data analysis

Tools

Google Sheets

Data.ai

Sensor Tower

Typeform

Job description

We’re seeking a detail-oriented and analytical Market Research Executive to join Bitsmedia (makers of Muslim Pro) on a maternity cover basis. This role supports ongoing research efforts that inform product development, marketing strategy, and strategic partnerships. You’ll play a key role in ensuring continuity of user insights, competitor benchmarking, and performance monitoring during the maternity leave of our current executive.

Key Responsibilities:

1. Competitor & App Intelligence Analysis

• Track and interpret app store performance metrics such as downloads, category rankings, keyword trends, and organic vs. paid growth
• Benchmark competitors’ app strategies and identify market opportunities across key regions

2. Survey Design & Data Analysis

• Draft and distribute surveys to understand user behavior, preferences, and product-market fit
• Analyze both quantitative and qualitative data to generate actionable insights and findings

3. Stakeholder Communication

• Collaborate cross-functionally with Product, Design, and Marketing teams
• Translate insights into clear, structured reports and presentation slides for internal and external stakeholders
• Support key initiatives and partnerships with research-driven recommendations

4. Usability Testing & User Research

• Recruit users for remote and in-person usability testing sessions, including new and revert Muslim users
• Prepare testing scripts, moderate sessions, and synthesize findings
• Report on UX pain points, feature comprehension, and content resonance

Requirements:

• Prior experience with market research, user research, or competitive intelligence in a tech/app environment
• Familiarity with platforms such as data.ai, Sensor Tower, AppTweak, or similar analytics tools
• Strong analytical skills with the ability to distill data into compelling insights
• Experience with survey tools (e.g. Typeform, Google Forms)
• Basic skills in Google Sheets/Excel, and experience interpreting dashboards or analytics reports
• Excellent verbal and written communication skills; experience preparing slide decks and executive summaries

Good to have:

• Background in mobile apps, fintech, lifestyle platforms, or Islamic digital spaces
• Understanding of Muslim user behavior and Islamic digital products is a strong plus

We regret that only shortlisted candidates will be contacted.