Market Initiative Manager

EVOLUTION RECRUITMENT SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

EVOLUTION RECRUITMENT SOLUTIONS PTE. LTD. is seeking a Marketing Engineer / Market Initiative Manager to drive technical marketing initiatives in Singapore through integrated campaigns, customer events, and collaboration with Sales.

This individual-contributor role offers potential for future people-management responsibilities. Responsibilities include developing quarterly and annual marketing plans, running seminars and digital campaigns, localising content for Singapore, and tracking metrics

Qualifications

• 7+ years of experience in technical marketing, applications/field engineering, sales, business development, or related roles.

Responsibilities

• Develop and execute quarterly and annual marketing plans.
• Run technical seminars, trade shows, webinars, EDMs, and digital campaigns.
• Partner with Sales to identify target segments and growth opportunities.
• Localise regional/global marketing content for Singapore.
• Track MQLs, pipeline contribution, conversion, and ROI to improve campaign performance.
• Monitor market and competitor trends and manage marketing budgets.

Job description

Marketing Engineer / Market Initiative Manager

Drive technical marketing initiatives in Singapore through integrated campaigns, customer events, sales collaboration, and performance analysis. This is an individual-contributor role with future people-management potential.

Overview

Drive technical marketing initiatives in Singapore through integrated campaigns, customer events, sales collaboration, and performance analysis. This is an individual-contributor role with future people-management potential.

Responsibilities

• Develop and execute quarterly and annual marketing plans.


• Run technical seminars, trade shows, webinars, EDMs, and digital campaigns.


• Partner with Sales to identify target segments and growth opportunities.


• Localise regional/global marketing content for Singapore.


• Track MQLs, pipeline contribution, conversion, and ROI to improve campaign performance.


• Monitor market and competitor trends and manage marketing budgets.

Requirements

• 7+ years of experience in technical marketing, applications/field engineering, sales, business development, or related roles.


• Relevant experience in at least one area:High-speed digital: HDMI, USB, EthernetAI infrastructure, data centres, networkingSemiconductor


• Hands-on experience running technical marketing campaigns and customer events.


• Strong understanding of MQLs, pipeline contribution, and ROI.


• Able to translate technical concepts into customer-focused messages.


• Strong collaboration with Sales, Product, and regional Marketing teams.


• Potential to develop into a future people manager.