Manager, Social Media & Content, Singapore

Klook Travel Technology Limited; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Klook Travel Technology Limited is seeking a passionate Social Media Strategist to lead content creation and strategy across platforms like Facebook and Instagram. Your role will focus on engaging with audiences to enhance brand awareness and drive user acquisition, specifically targeting Gen Z through creative and trendy content. With a vibrant work culture and a commitment to inclusion, Klook offers an exciting opportunity to contribute to a leading travel technology platform.

Qualifications

• Min 4-5 years in digital content marketing or similar role.
• Excellent English communication skills, both verbal and written.
• In-depth knowledge of social media, SEO, and web traffic metrics.

Responsibilities

• Spearhead social media strategy for Klook Singapore.
• Drive paid content partnerships and oversee KOL strategy.
• Create content targeted at new user acquisition focusing on Gen Z.

Skills

Digital content marketing

Interpersonal skills

Social media strategy

Tools

Canva

Emplifi

Brandwatch

Capcut

Job description

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

What you'll do:

Social media strategy:

• Spearhead social media strategy for Klook Singapore's Facebook, Instagram, TikTok, Telegram, and Blog.

• Align all content and campaigns with key business objectives to drive engagement, brand awareness, and conversion.

• Develop and maintain a consistent brand tonality and craft compelling copy tailored to each platform, ensuring the brand voice resonates with the target audience and reinforces Klook’s positioning.

• Create content specifically geared toward new user acquisition, with a strong focus on Gen Z preferences — leveraging trends, memes, and AI trend hopping to stay relevant and drive top of mind recall.

• Drive cross-channel content creation optimised for search on social and web to acquire high-quality traffic and maximize conversions.

Kreators/KOL strategy

• Drive paid content partnerships with key media outlets to co-create branded content that fits into the overall strategy.

• Oversee the KOL and Kreator strategy, partnering with influencers and content creators to drive awareness, generate new users, and support revenue growth across key verticals.

• Build and nurture an engaged Kreator community, fostering meaningful interactions and creating a loyal base of followers who advocate for the brand.

What you ‘ll need:

• Min 4-5 years in a similar role, digital content marketing strategy or related fields.

• Excellent command of English, both verbal and written communication.

• Experience in producing branded content for web and social media that delivers results.

• In-depth knowledge and experience with social media, SEO and web traffic metrics.

• An extrovert with well-developed interpersonal, team-building and relationship management skills.

• A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your-sleeves mindset.

• Basic knowledge of photo editing and graphic designing are advantages.

• Natural creative flair with experience using social tools (Emplifi, Brandwatch), video and photo editing (Canva, Capcut)

• A motivated go-getter with a passion in social commerce.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.