Manager/Senior Manager, Performance Specialist (Marketing & Media Solutions)

SPH Media Trust; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

A leading media organization is seeking a digital marketing specialist to contribute to innovative digital initiatives aimed at boosting revenue. The candidate will perform gap analyses, develop optimization frameworks, and collaborate with various teams to enhance digital performance. Required skills include strong analytical capabilities, problem-solving, and extensive knowledge in digital media strategies.

Qualifications

• Solid understanding of digital media and hands-on experience with digital initiatives.
• Proven strategic planning and campaign execution capabilities.

Responsibilities

• Provide insights and optimize digital campaigns.
• Develop frameworks to monitor digital ad revenue.
• Collaborate with teams to enhance digital media performance.

Skills

Analytical Skills

Problem-Solving

Digital Media Knowledge

Campaign Execution

Cross-Channel Knowledge

Job description

Business Function

The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue. We are looking for a teammate who takes challenges positively, enjoys problem-solving, is highly analytical, and believes there is always a solution when there is a problem.

This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and hands-on experience with proven strategic planning and campaign execution capabilities.

We look forward to having you join our team and be part of our ad transformation journey.

Key Responsibilities:

• Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
• Perform gap analysis and provide guidance on digital campaign optimisation.
• Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
• Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
• Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
• Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
• Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
• Play an important part in all ad transformation activities, contributing to the business growth.