Manager/Senior Manager, Marketing

HYPERSCAL SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An innovative company in the MICE industry is seeking a strategic marketing professional to lead impactful B2C marketing campaigns. This role offers a unique opportunity to shape the marketing landscape for a portfolio of events, leveraging creativity and collaboration to drive engagement and business outcomes. Ideal candidates will possess a strong background in integrated marketing and a passion for connecting communities through events. Join a dynamic team where your contributions directly influence the growth and success of the business, and help shape the future of the MICE industry in Asia.

Qualifications

• 8+ years of experience in integrated, experiential marketing.
• Strong written and verbal communication skills for compelling narratives.

Responsibilities

• Oversee B2C marketing activities for events, including branding.
• Plan and execute marketing campaigns on time and within budget.

Skills

Integrated Marketing

Campaign Management

Stakeholder Management

Social Media Strategies

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Digital Marketing Tools

CRM Software

Job description

COMPANY DESCRIPTION

Who we are

If you're passionate about shaping ideas and communities that build the future, we have an exciting opportunity for you.

Constellar convenes businesses, curates ideas and creates opportunities for sustainable business growth. We are one of Singapore's largest exhibition organisers and the venue manager for Singapore EXPO, based in Singapore with a regional footprint in China and Malaysia. We want to be a global leader headquartered in Asia, helping businesses scale ideas, communities and solutions for global business impact. We do this by curating and developing influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth.

Learn more about us at constellar.co

What it's like to work here

Meetings, Incentives, Conventions and Exhibitions, or MICE, is a vehicle for new businesses, partnerships and regional co-operation. We're privileged to have a front seat at the intersection of creativity, communities and collaboration, with a unique opportunity to connect a global eco-system of partners, businesses and consumers in the MICE industry daily. Our ambition is to become a global leader made in Asia, and Asia's top MICE company: A vision shared by our shareholders Temasek and Cuscaden Peak Investments.

We recognise the immense opportunity we have to lead with purpose, demonstrate leadership and commitment to sustainable and responsible business practices, and activate impactful networks for sustainable growth.

With about 200 employees we're a growing company with large aspirations to scale in the next five years. It can get intense and it will be messy at times. But few places can give you a seat at the table where you can contribute directly to the development of the business, the cultural DNA of an emerging MNC, and the building of a company proudly made and headquartered in Singapore with global business impact. And with two lines of businesses across events and venues, we provide opportunities for you to cross over from one to the other to build range in your career.

You don't need to have MICE experience to work with us. We're looking for ambitious, entrepreneurial self-starters with a strong sense of ownership, passion and curiosity, driven by our values of care, ownership, trust, passion and innovation.

RESPONSIBILITIES

In this role, you will be a highly experienced and strategic marketing professional responsible for independently overseeing and driving all marketing activities, including branding, for a designated portfolio of B2C events. You will be instrumental in planning and executing impactful visitor and exhibitor marketing campaigns, managing key supplier relationships, and providing crucial integrated marketing support, all while operating without direct reports. This role requires a strong understanding of the B2C events landscape, exceptional campaign management skills, and the ability to work collaboratively across teams.

• Oversee the B2C event portfolio marketing activity including branding.
• Plan and execute visitor and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Event Director for the event.
• Produce strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans.
• Provide integrated marketing and collaborative support to the exhibition sales teams to produce new content and partnerships for the portfolio.
• Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses.
• Manage digital agency relationships to fulfil a digital, social media and PR plan for each of the portfolio products.
• Manage, develop and maintain all product websites.
• Produce effective advertising, marketing and sales collateral for all products including copywriting, design, production.
• Database management, development and list sourcing.
• Develop, negotiate and fulfil contract agreements with media partners.
• Liaise with all team members and stakeholders on items containing event branding.
• Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
• Manage, motivate and work in tandem with the Portfolio Marketing Manager, providing coaching and guidance.
• Perform any other duties as assigned by the Reporting Officer from time to time.

QUALIFICATIONS

• Bachelor's degree in Marketing or Business Administration, or equivalent practical experience.
• 8 years of experience in integrated, experiential, performance marketing, preferably in Consumer/Technology industry.
• Proficient in leveraging social media platforms and strategies to enhance engagement and drive measurable business outcomes.
• Knowledge of online and offline marketing strategies and techniques.
• Demonstrates strong written and verbal communication skills, with a focus on crafting consistent and compelling narratives across various channels.
• Demonstrates excellent stakeholder management, collaboration, and project management skills.

Please note that your application will be sent to and reviewed by the direct employer - Constellar Exhibitions Pte Ltd