Manager/ Senior Manager, Corporate Marketing and Branding

MOH Holdings Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in Singapore’s public healthcare sector seeks an experienced Manager/Senior Manager, Corporate Marketing and Branding. This role involves leading marketing strategies and ensuring brand consistency across channels. The ideal candidate will have significant experience in integrated marketing, people management, and healthcare knowledge is a plus.

Qualifications

• 8-10 years of experience in integrated marketing roles.
• Minimum of 2 years of people management experience.
• Excellent command of written and spoken English.

Responsibilities

• Lead corporate marketing asset development and maintenance.
• Implement content and digital marketing strategies.
• Guide junior team members.

Skills

Corporate branding

Content development

Digital marketing

Interpersonal skills

Tools

MS Office

SharePoint

Job description

ORGANISATION / DIVISION INFORMATION

As the holding company of Singapore’s public healthcare institutions, we are always looking for qualified, passionate individuals who are keen to make a valuable contribution to public healthcare. At MOH Holdings, we believe our employees are our greatest asset and we are dedicated in helping them achieve their full potential through professional development and by providing an environment to develop their leadership skills and competencies.

As MOHH's brand custodian, the Strategic Communications and Marketing Division oversees all aspects of corporate branding and communications to grow and strengthen MOHH's identity as well as to drive effective reputation management for the company. We also helm national public education campaigns to support and advance MOH's healthcare agenda for Singapore.

Join us and be part of a team - a uniquely MOHH spirit that propels us forward through every circumstance we face.

SUMMARY OF THE ROLE

We are looking for an experienced Manager/Senior Manager, Corporate Marketing and Branding, to join MOHH’s Strategic Communications and Marketing Division. S/he will be a key member of the team that builds the MOHH identity through sound corporate messaging that echoes our brand’s ethos, and tells the MOHH story across various internal and external touch points.

JOB RESPONSIBILITIES

• Lead the development and maintenance of MOHH’s corporate marketing assets such as annual reviews, the corporate website, corporate templates and videos, as well as the curation of our corporate gift inventory.

• Partner with other Divisions to create marketing collaterals that will advance their business objectives, and provide marketing counsel to MOHH’s subsidiaries.

• Own and implement content and digital marketing strategies to produce high-quality, creative, and engaging content for MOHH’s corporate social media channels.

• Champion brand custodianship by sharing best practices in brand governance and application, including improving the MOHH Brand Centre, enhancing and creating new brand templates, and streamlining brand compliance SOPs.

• Design employer branding campaigns in close collaboration with our Human Resources & Talent Development colleagues.

• Provide strategic counsel and guidance on internal communications and initiatives to ensure brand consistency and strengthen employee engagement and advocacy, including tone of voice and messaging nuancing.

• Guide and oversee junior members of the Corporate Marketing and Branding team to support their growth and development.

JOB REQUIREMENTS

• At least 8-10 years of proven experience in integrated marketing roles, with experience in corporate branding, brand governance, as well as employer branding.

• Minimum of 2 years of people management experience.

• Related healthcare sector experience is a bonus.

• Excellent command of written and spoken English, with the ability to develop and repurpose content for different audiences and channels.

• Astute understanding of the power of words in employee engagement and internal communications, with the ability to tailor and nuance messages accordingly.

• Proven experience in planning and executing content with a digital-first mindset.

• Be a team player with good interpersonal skills in managing different stakeholders with diverse opinions and backgrounds.

• Possess great attention to detail with the ability to multi-task and deliver under tight timelines.

• Proficient in MS Office applications, including PowerPoint, Word, Excel, and SharePoint.

• Experience in graphic design, videography, or video editing is a plus.