Manager/Senior Manager: Consumer Research Specialist (In-house) [POD]

WORKFORCE SINGAPORE AGENCY; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading agency in Singapore is seeking a Consumer Research Specialist to guide research projects that enhance marketing strategies and user experiences. This role requires strong analytical skills and the ability to translate complex data into actionable insights, making it ideal for proactive individuals with a passion for user-centric outcomes. Successful candidates will thrive in a collaborative environment, utilizing their communication skills to engage with diverse stakeholders.

Qualifications

• 3–5+ years of experience in user research or consumer insights.
• Proven ability to manage multiple research projects independently.
• Excellent command of written and spoken English.

Responsibilities

• Lead end-to-end applied research projects for marketing strategies.
• Synthesize qualitative and quantitative data for actionable insights.
• Present findings clearly to stakeholders with varying expertise.

Skills

Applied Research Design

Data Analysis

Project Management

Data Collection

Communication Skills

Cross-functional Collaboration

Tools

Excel

PowerPoint

Job description

We are looking for a self-driven and experienced Consumer Research Specialist to independently lead end-to-end applied research projects that will inform marketing strategies and optimise user experience across WSG’s career services. In this dynamic role, you will lead the entire research process – from problem framing and methodology design to fieldwork, data analysis, and presenting actionable insights. Your ability to distil complex research findings into clear, impactful recommendations will be key, especially when communicating to stakeholders who may not be familiar with research terminology.

This role is perfect for someone who combines deep research expertise with strategic thinking, excels in clear communication, and thrives in a collaborative, cross-functional environment.

Key Skill Areas & Competencies

1. Applied Research Design & Methodology

• Expertise in selecting and tailoring research methodologies (qualitative and quantitative) to align with strategic goals and user experience needs.
• Ability to frame research problems clearly and translate them into robust research designs.
• Skilled in developing research instruments such as surveys, questionnaires, and discussion guides.

2. Data Collection & Fieldwork Management

• Proficient in leading primary research methods including online surveys, in-depth interviews, and focus group discussions.
• Strong project management skills to coordinate fieldwork logistics and ensure data integrity.
• Experience managing multiple research projects independently with minimal supervision.

3. Data Analysis & Insight Synthesis

• Analytical acumen to synthesise and interpret qualitative and quantitative data.
• Proficiency in Excel for data filtering, cross-tabulation and statistical analysis.
• Ability to uncover actionable insights and patterns that inform business decisions and improve user journeys.

4. Insight Translation & Communication

• Excellent storytelling and communication skills to deliver complex insights in clear, actionable ways.
• Skilled in developing visually compelling presentations using PowerPoint.
• Comfortable presenting to diverse stakeholders, including senior management and non-technical audiences.

5. Cross-functional Collaboration & Influence

• Strong interpersonal skills to collaborate across marketing, service design, and operations teams.
• Ability to embed user-centric thinking into strategic initiatives and decision-making processes.
• Demonstrated intellectual curiosity, initiative, and stakeholder management capabilities.

Qualifications & Experience

• 3–5+ years of relevant experience in user research or consumer insights, ideally in an applied, end-to-end research role
• Proven ability to work independently and manage multiple research projects
• Well-versed with market research methods, both qualitative and quantitative
• Excellent command of written and spoken English, with the ability to communicate complex insights clearly
• Passion for public service and improving user-centric outcomes through evidence-based strategies

All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.