Manager / Senior Manager: Consumer Research Specialist (In-house) [POD]

WSG Workforce Singapore Agency; Northeast; On-site; SGD 50,000 - 90,000; Full time

Job summary

An innovative agency is seeking a self-driven Consumer Research Specialist to lead impactful research projects that enhance user experiences and inform marketing strategies. This role involves designing research methodologies, managing data collection, and synthesizing insights to guide business decisions. The ideal candidate will excel in clear communication and collaboration across teams, ensuring user-centric outcomes through evidence-based strategies. If you have a passion for research and a knack for storytelling, this position offers a unique opportunity to make a significant impact in a forward-thinking environment.

Qualifications

• 3-5+ years of experience in user research or consumer insights.
• Proven ability to manage multiple research projects independently.

Responsibilities

• Lead end-to-end applied research projects to inform marketing strategies.
• Synthesize qualitative and quantitative data to uncover actionable insights.

Skills

Applied Research Design & Methodology

Data Collection & Fieldwork Management

Data Analysis & Insight Synthesis

Insight Translation & Communication

Cross-functional Collaboration & Influence

Education

Bachelor's Degree in Social Sciences or related field

Tools

Excel

PowerPoint

Job description

[What the role is]
We are looking for a self-driven and experienced Consumer Research Specialist to independently lead end-to-end applied research projects that will inform marketing strategies and optimise user experience across WSG’s career services. In this dynamic role, you will lead the entire research process – from problem framing and methodology design to fieldwork, data analysis, and presenting actionable insights. Your ability to distil complex research findings into clear, impactful recommendations will be key, especially when communicating to stakeholders who may not be familiar with research terminology.

This role is perfect for someone who combines deep research expertise with strategic thinking, excels in clear communication, and thrives in a collaborative, cross-functional environment.

[What you will be working on]

Key Skill Areas & Competencies

1) Applied Research Design & Methodology

• Expertise in selecting and tailoring research methodologies (qualitative and quantitative) to align with strategic goals and user experience needs.

• Ability to frame research problems clearly and translate them into robust research designs.

• Skilled in developing research instruments such as surveys, questionnaires, and discussion guides.

2) Data Collection & Fieldwork Management

• Proficient in leading primary research methods including online surveys, in-depth interviews, and focus group discussions.

• Strong project management skills to coordinate fieldwork logistics and ensure data integrity.

• Experience managing multiple research projects independently with minimal supervision.

3) Data Analysis & Insight Synthesis

• Analytical acumen to synthesise and interpret qualitative and quantitative data.

• Proficiency in Excel for data filtering, cross-tabulation and statistical analysis.

• Ability to uncover actionable insights and patterns that inform business decisions and improve user journeys.

4) Insight Translation & Communication

• Excellent storytelling and communication skills to deliver complex insights in clear, actionable ways.

• Skilled in developing visually compelling presentations using PowerPoint.

• Comfortable presenting to diverse stakeholders, including senior management and non-technical audiences.

5) Cross-functional Collaboration & Influence

• Strong interpersonal skills to collaborate across marketing, service design, and operations teams.

• Ability to embed user-centric thinking into strategic initiatives and decision-making processes.

• Demonstrated intellectual curiosity, initiative, and stakeholder management capabilities.

[What we are looking for]

Qualifications & Experience:

• 3–5+ years of relevant experience in user research or consumer insights, ideally in an applied, end-to-end research role

• Proven ability to work independently and manage multiple research projects

• Well-versed with market research methods, both qualitative and quantitative

• Excellent command of written and spoken English, with the ability to communicate complex insights clearly

• Passion for public service and improving user-centric outcomes through evidence-based strategies

All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.