Manager, SEM

Klook Travel Technology Limited; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

A leading travel technology company in Singapore is seeking an experienced SEM Manager to lead their paid search strategy for Western markets. This role is essential for driving user acquisition and maximizing ROI through large-scale SEM campaigns. The ideal candidate has over 5 years of experience in SEM, strong analytical skills, and fluency in English. Join a dynamic team and contribute to the revolution in travel experiences.

Benefits

Equal opportunity employer

Welcoming and supportive workplace culture

Qualifications

• 5+ years of experience in Search Engine Marketing (SEM)/Paid Search.
• Proven track record managing large-scale SEM budgets and campaigns.
• Fluency in English is required; proficiency in additional Western European languages is an advantage.

Responsibilities

• Develop and execute paid search strategies for Western markets.
• Manage and optimize large-scale SEM campaigns across Google Ads and Microsoft Ads.
• Conduct in-depth analysis of campaign performance and provide actionable recommendations.

Skills

Search Engine Marketing (SEM)

Performance marketing

Analytical skills

A/B testing methodologies

SQL

Communication skills

Education

Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field

Tools

Google Ads

Microsoft Ads

Google Analytics

Tableau

Looker Studio

Job description

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

We are seeking an experienced and passionate SEM Manager to spearhead our paid search strategy and execution specifically for our Western markets (e.g., North America, Europe, Australia). This role is critical to driving user acquisition, increasing conversions, and maximizing ROI in highly competitive travel landscapes. You will be responsible for defining, implementing, and optimizing large-scale SEM campaigns, ensuring our offerings reach the right audience at the right time.

What you’ll do (Main Accountabilities)

• Strategy & Planning: Develop and execute comprehensive paid search strategies for Western markets, aligning with overall business objectives, growth targets, and market nuances. This includes keyword strategy, bidding approaches, ad copy development, and landing page optimization.

• Campaign Management: Hands-on management and optimization of large-scale, complex SEM campaigns across Google Ads, Microsoft Ads, and other relevant search platforms.

• Budget Management: Own and manage significant SEM budgets, ensuring optimal allocation and efficient spending to hit performance targets (ROI, ROAS, CPA, CVR).

• Performance Analysis & Reporting: Conduct in-depth analysis of campaign performance, identify trends, uncover insights, and provide actionable recommendations. Prepare regular reports for stakeholders, clearly communicating results, challenges, and opportunities.

• Keyword Research & Expansion: Continuously identify new keyword opportunities, long-tail variations, and negative keywords to expand reach and improve targeting effectiveness.

• Ad Copy & Creative Optimization: Develop, A/B test, and iterate on compelling ad copy, extensions, and potentially dynamic search ads to improve CTR and conversion rates.

• Landing Page Optimization (LPO): Collaborate with Product and UX teams to ensure landing pages are highly relevant, user-friendly, and optimized for conversion. Provide data-backed recommendations for improvements.

• Competitor Analysis: Monitor competitor SEM activities, identify their strategies, and adapt our tactics to maintain a competitive edge.

• Market Intelligence: Stay abreast of industry trends, search engine algorithm changes, new ad formats, and emerging technologies in the Western digital marketing landscape.

• Cross-Functional Collaboration: Work closely with SEO, Content, Product, Data Analytics, and Regional Marketing teams to ensure integrated strategies and shared insights.

• Forecasting & Modeling: Develop accurate forecasts for traffic, spend, and conversion metrics for assigned markets.

• Localisation: Ensure campaigns are culturally relevant and optimized for specific sub-regions and languages within Western markets.

What you’ll need (Capabilities)

• 5+ years of dedicated experience in Search Engine Marketing (SEM)/Paid Search, with a significant focus on performance marketing and demonstrable results.

• Proven track record of managing large-scale SEM budgets and complex campaigns for e-commerce, ideally within the travel or OTA sector.

• Experience setting up and optimizing multi market/multi geo SEM accounts

• Deep expertise in Google Ads and Microsoft Ads platforms, including Search, Display, Shopping, and App Campaigns. Experience with other platforms (e.g., Apple Search Ads) a plus.

• Strong analytical skills with the ability to interpret complex data, identify patterns, and draw actionable conclusions. Proficient in using Google Analytics, Google Ads, and other attribution/reporting tools.

• Proficiency in SQL for data extraction, analysis, and dashboard creation (e.g., BigQuery). Experience with data visualization tools (e.g., Tableau, Looker Studio) is highly desirable.

• Solid understanding of A/B testing methodologies, statistical significance, and incrementality testing.

• Excellent communication and presentation skills, capable of articulating complex SEM concepts and performance insights to both technical and non-technical stakeholders.

• Results-oriented mindset with a strong focus on ROI and meeting ambitious growth targets.

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.

• Fluency in English is required. Proficiency in additional Western European languages (e.g., French, German, Spanish, Italian) is a strong advantage.

Bonus Points:

• Experience with automated bidding strategies and machine learning in SEM.

• Familiarity with travel industry-specific SEM challenges and opportunities.

• Experience in a fast-paced, global organization.

• Passion for travel and understanding of the unique motivations of Western travelers

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.