Manager, Resident/Patient Outreach & Engagement, Regional Health System Office

National University Polyclinics; Singapore; On-site; SGD 70,000 - 85,000; Full time

Job summary

A prominent healthcare institution in Singapore is seeking a Manager for Resident/Patient Outreach & Engagement. This role involves leading email campaigns to enhance resident engagement and publicizing community health programs. The ideal candidate will have over 8 years of marketing experience, particularly in email marketing, and demonstrate strong stakeholder management skills. This position offers an opportunity to make a significant impact in community health initiatives.

Qualifications

• 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role.
• Proven experience in developing and executing data-driven email campaigns.
• Strong understanding of CRM and email platforms.

Responsibilities

• Lead the planning and execution of targeted email campaigns.
• Develop publicity strategies for community health programmes.
• Monitor campaign performance to provide actionable insights.

Skills

Email marketing

Campaign management

Stakeholder management

Data-driven decision making

Healthcare communications

Education

Bachelor's degree in marketing, business administration or related discipline

Tools

CRM platforms

Email marketing tools

Job description

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Manager, Resident/Patient Outreach & Engagement, Regional Health System Office

Job ID: 8696

Job Function: Administration

Institution: National University Health System

Job Responsibilities

Resident Engagement via Email Campaigns

• Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes
• Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis
• Develop high-quality content adhering to brand guidelines and campaign objectives
• Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals
• Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols

Marketing & Publicity of Community Health Programmes

• Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes
• Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives
• Oversee development of marketing assets, messaging and promotional materials

Performance Tracking & Optimisation

• Monitor campaign performance and engagement metrics to provide actionable insights
• Optimise campaign performance based on data insights and stakeholder feedback
• Manage campaign budgets efficiently to meet targets

Other Related Duties

Undertake any other projects/assignments as assigned

Job Requirements

• Bachelor degree in marketing, business administration or related discipline
• Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
• Proven experience in developing and executing data-driven email campaigns
• Strong understanding of CRM and email platforms is a must
• O perationally strong and process-driven with a focus on execution
• Familiarity with best practices in consent and data management
• Excellent stakeholder management skills with the ability to drive cross-team collaborations
• Experience in healthcare communications would be advantageous
• Able to work effectively under tight timelines