Manager Product Management/Assistant Manager (HS)

LG Electronics Singapore; Singapore; On-site; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Manager/Assistant Manager to lead product planning and marketing initiatives for Home Appliances in Singapore. This role involves developing a comprehensive product strategy, executing successful product launches, and collaborating with various teams to enhance brand awareness. Ideal candidates will have a strong background in product management and marketing, with the ability to analyze market trends and drive business growth. Join this forward-thinking company and make a significant impact in the fast-paced world of consumer products.

Qualifications

• 3+ years of experience in product management or marketing.
• Strong understanding of sales and marketing principles.

Responsibilities

• Manage product planning and marketing initiatives for Home Appliances.
• Develop product roadmap strategy and execute marketing activities.

Skills

Product Management

Marketing Strategy

Market Trend Analysis

Communication Skills

Sales Forecasting

Education

Bachelor's Degree in Business Management

Bachelor's Degree in Marketing

Tools

Microsoft Office

Job description

Position Summary

As a Product Manager/Assistant Manager, you will be responsible for the product planning and marketing initiatives, while growing the brand awareness for emerging products in Singapore. You should drive the business with excellence through qualitative 360 plan with other teams. You will also communicate with internal and external business partners to ensure that business objectives are met and aligned with Brand’s goals. This position reports directly to Product Director.

Job Description & Requirements

1. Responsible for the execution of Home Appliance category
2. Product management of Home Appliance products.
3. Develop product roadmap strategy, sales and marketing activities in consensus with HQ
4. Lead the execution of product strategy and develop new initiatives to win market share and achieve business targets
5. Ensure successful new product launches and review the pillars supported by effective 360 plans (PR, media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale)
6. Develop strong understanding of assigned product category by conducting market trend analysis.
7. Plan and execute impactful and timely promotions to improve sell out.
8. Manage gift redemption program by forecasting and procuring gifts and working closely with redemption center to ensure adequate inventory.
9. Ensure accuracy in forecasting demand based on market trends and past sell out progress.
10. Ensure accurate and obtain timely approval for sale programs.
11. Manage advertising and promotion expense for Home Appliances.
12. Build productive working relationship with all stakeholders (Trade Marketing, Demand Planner, Customer Service, and Finance team) to manage day to day operations smoothly and efficiently.
13. Collaborate with Corporate Marketing to ensure all ATL & BTL collaterals, POSM, samples meant for the launch are well-prepared and delivered accordingly for maximum launch impact.
14. Collaborate with trade-marketing to ensure in-store concepts and activities are well prepared and executed.
15. Ensure visual merchandising are executed according with brand guidelines and that POSMs are developed in timely basis in conjunction with promotion.
16. Any other Ad Hoc duties and reporting

Education Level and/or relevant experience(s):

• Minimum Bachelor’s Degree, preferably in Business Management / Marketing
• Minimum 3 years of Experience in product management/marketing/business

Other requirements:

• Proficient English ; Korean language skills is a plus (Not mandatory)
• Ability to work independently and effectively in global and virtual teams
• Good communication, presentation and interpersonal skills
• Proficient in Microsoft Office (Excel, PowerPoint)
• Good proven track of Sales & Marketing