Manager, Marketing, American Eagle

Aditya Birla Fashion and Retail Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading fashion and retail company is seeking a Digital Marketing Manager to enhance their online presence and drive sales. The role involves crafting marketing plans, managing digital campaigns, and optimizing the brand's website. Candidates should have a Master's degree and 4-6 years of experience in digital marketing, with a strong background in campaign and social media management.

Qualifications

• 4-6 years of experience in digital marketing or related fields.
• Masters degree preferred in marketing, business or related area.
• Strong understanding of digital marketing strategies and analytics.

Responsibilities

• Build and monitor marketing plans and budgets to achieve financial objectives.
• Develop and execute digital marketing campaigns across various platforms.
• Engage with media influencers and support PR initiatives.

Skills

Digital Marketing

Website Development

Campaign Management

Social Media Management

SEO

PPC

Market & Competitor Analysis

Leadership

Education

Masters

Tools

Google Ads

Meta Ads

Job description

Location: Bangalore

Experience: 4 to 6 years

Education: Masters

Key Result Areas

• Impact the Brand & Financials: Build marketing plans and budgets to achieve objectives; monitor and improve sales percentage and ROI from marketing activities.
• Brand Objectives & Consumer Insights: Define brand salience, footfalls, and in-store consumer experience through ATL & BTL activities like PR, CRM, Events, Advertising, Digital Activations. Conduct external and internal research to understand consumer needs and feedback mechanisms.
• Digital Marketing: Develop and enhance the AE website to match international standards; craft and execute campaigns across digital platforms; leverage social media command centers for customer feedback and targeted advertising; initiate long-term brand ambassador programs.
• PR & Events: Engage media influencers, support stylists, and organize store launch events to generate buzz.
• Ecommerce: Drive online traffic, optimize website conversions, manage digital campaigns, oversee social media strategies, and keep abreast of digital marketing technologies.
• VM & Store Support: Identify marketing opportunities for retail stores, develop promotional strategies, and support VM functions with in-store collateral ideas.

Additional Details

Recruiter: Aditya Birla Fashion and Retail Ltd.

Job Tags: PPC, Campaign Management, Social Media Management

Skills & Keywords: Digital Marketing, Website Development, Campaign & Social Media Management, SEO, PPC, Market & Competitor Analysis, ROI, PR, Events, Ecommerce, VM Support, SEM, Email Marketing, Web Analytics, Customer & Market Research, Budget & Team Management, Leadership, Project Management, Google Ads, Meta Ads.