Manager, Marketing, American Eagle

Aditya Birla Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading organization in Singapore seeks a Marketing Manager to develop and implement marketing strategies aimed at enhancing brand visibility and driving sales. The ideal candidate will possess a Master's degree and 4-6 years of experience in marketing, along with a strong proficiency in digital marketing and e-commerce initiatives. This role involves monitoring marketing budgets, engaging with media influencers, and supporting retail operations through targeted campaigns.

Qualifications

• Masters degree required.
• Minimum of 4-6 years of work experience in marketing.
• Proficient in digital marketing strategies and tools.

Responsibilities

• Develop and enhance marketing plans and budgets.
• Monitor and improve sales and ROI from marketing activities.
• Drive online traffic and manage digital campaigns.

Skills

Marketing Strategy

Digital Marketing

E-commerce Management

Data Analysis

Education

Masters

Job description

Designation: Manager

Updated: April 03, 2025

Location: Karnataka, India

Organization: Apparels

Job Description

Location: Bangalore

Work Experience: 4 to 6 years

Education: Masters

Key Result Areas

• Impact the Brand Financials
• Build Marketing Plans and Budget for executing on objectives
• Monitor and improve %Sales and ROI from marketing activities
• Define brand objectives in terms of salience, footfalls, and consumer experience via ATL & BTL activities
• Implement new initiatives for business generation
• Monitor marketing budget and expenditure
• Understand and track consumer needs and insights
• Conduct external and internal research and feedback collection
• Understand shopper segments and buying triggers

Digital Marketing

• Develop and enhance AE website to international benchmarks
• Ensure brand salience on digital platforms
• Craft and execute campaigns aligned with marketing calendar
• Utilize social media, SEM, display banners for advertising
• Innovate with campaigns, contests, events, and activations
• Coordinate with Social Media Command Centre for customer feedback and campaign response
• Implement targeted, hyper-localized ads and offers
• Launch new blog and microsites
• Collaborate with stakeholders for digital campaigns
• Recruit brand ambassadors from within customer base

PR & Events

• Engage media influencers and organize store launch events
• Support stylists and generate sales leads

Ecommerce

• Drive online traffic and improve website conversions
• Manage digital campaigns, SEO, PPC, and social media
• Oversee website redesign and usability improvements
• Plan and control digital marketing budgets

VM & Store Support

• Identify marketing opportunities to support retail stores
• Develop store-specific promotional strategies
• Support VM with GTM concepts and in-store collateral

Qualifications

Masters

Experience Level

4-6 Years

Report To: General Manager