Manager, Marketing

SENTOSA BEACH RESORT PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A premier resort in Singapore is seeking a Manager for Marketing. This role involves leading marketing campaigns, creating engaging content, and driving customer engagement. The ideal candidate has a minimum of 5 years experience in marketing, particularly within the hospitality or travel sectors, and possesses strong analytical and communication skills. Join us for a rewarding career with opportunities for growth and an engaging work environment.

Benefits

5-day work week

Learning and Development opportunities

Medical and insurance coverage

Special employee discount

Duty Meals provided

Shuttle bus provided

Qualifications

• Minimum 5 years of experience in a similar marketing role, preferably in hospitality or travel industries.
• Strong communication and public relations skills.
• Good understanding of digital marketing and social media strategies.
• Excellent project and time management skills.

Responsibilities

• Support the Director of Marketing to drive positioning and customer engagement.
• Lead integrated marketing efforts across various platforms.
• Create marketing assets including photography, videography, and collaterals.
• Monitor and analyse performance metrics for optimisation.

Skills

Communication skills

Content creation

Public relations skills

Analytical capabilities

Project management

Tools

Design and editing platforms

Job description

Shangri-La Rasa Sentosa, Singapore

We are looking for a Manager, Marketing to join our team!

As a Manager, Marketing, we rely on you to:

• Support the Director of Marketing to drive positioning, customer engagement, and commercial objectives for the resort
• Lead integrated marketing efforts by planning, developing and executing multi-channel marketing campaigns across digital, social media, email, print and advertising platforms, managing the entire campaign lifecycle
• Identify and implement strategic partnerships and co-branded activations
• Support resort-wide business priorities and HQ/regional-led projects
• Create marketing assets, including photography, videography, digital and print collaterals, and guest communication materials
• Uphold brand consistency, ensuring alignment across all marketing assets, channels and customer touchpoints. Maintain information on owned and external channels, ensuring up-to-date content, and deploy website enhancements as needed.
• Lead content strategy and manage social media channels, including content ideation, creation and tracking
• Develop and manage advertising plans and creative development across digital platforms
• Monitor and analyse performance metrics, providing insights for optimisation
• Drive media outreach, prepare and distribute press releases and media kits
• Forge good relations with media, journalists and influencers through hosting and engagement. Handle media enquiries, maintain media databases, and track coverage
• Respond to public reviews and comments on key platforms
• Work collaboratively and maintain effective communication with internal stakeholders, cross-functional teams, and external stakeholders
• Assist to manage and guide junior team members
• Ensure familiarity and compliance with brand guidelines, company processes and policies
• Stay ahead of market trends and consumer insights, and implement marketing activations that elevate visibility and appeal

We are looking for someone who:

• Minimum 5 years of experience in a similar marketing role, preferably in hospitality or travel industries
• Strong communication, content creation, and public relations skills
• Creative, proactive, and results-driven with strong analytical capabilities
• Collaborative spirit with strong interpersonal skills
• Good understanding of digital marketing, particularly social media strategies and channels
• Experience with design and editing platforms
• Excellent project and time management skills, capable of handling multiple priorities in fast-paced environment
• Keen interest in emerging marketing trends, consumer insights and industry developments

We Offer

• 5-day work week
• Learning and Development opportunities for career development
• Medical and insurance coverage
• Special employee discount within Shangri-La Group
• Duty Meals and shuttle bus provided

If you are the right person, what are you waiting for? Click the apply button now!