Manager, Marcomms (Communications & Marketing Division)

IMDA; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A government agency in Singapore is looking for a Marketing Professional to support their Senior Manager in crafting effective marketing strategies and delivering impactful campaigns. The ideal candidate will have at least 5 years of experience in marketing, strong collaboration skills, and familiarity with digital marketing tools. This role emphasizes campaign design and execution across various channels, requiring a proactive attitude and the ability to work in dynamic environments.

Qualifications

• At least 5 years of working experience in marketing.
• Strong understanding of martech tech stacks.
• Experience in digital-led marcoms campaigns.

Responsibilities

• Design integrated campaigns that drive results.
• Measure effectiveness of campaigns using analytics tools.
• Manage panels of vendors and service providers.

Skills

Collaboration with multiple stakeholders

Campaign design and execution

Digital marketing experience

Use of web analytics tools

Ability to work in fast-paced environments

Education

Degree in marketing, mass communications or related field

Tools

Web analytics tools

Martech tech stacks

Job description

What the role is

This role supports the Senior Manager for Marcomms to chart IMDA's marketing and communications strategy and orchestrate the delivery of impactful campaigns and outreach for IMDA's policies, programmes and initiatives.

What you will be working on

Responsibilities:

• Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results.
• Support Senior Manager to develop and execute integrated campaigns across multiple channels to meet programme targets and deliverables. (Includes print, digital, social, activations, partnerships and sponsorships)
• Work closely within Comms & Marketing Division to harmonise plans and ensure coherence in IMDAs narratives and campaign messaging with intended audiences.
• Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change.
• Management of panels of vendors and service providers from the WOG approved contract framework

What we are looking for

Requirements:

• At least 5 years of working experience in marketing with a background in marketing, mass communications or related field.
• Adept at collaborating and managing multiple stakeholders internally and externally, including media, creative and digital agencies.
• Strong understanding of martech tech stacks and experienced in digital-led marcoms campaigns.
• Familiarity with web analytics tools for data-driven measurement of campaigns.
• Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
• Calm disposition with ability to navigate and perform in fast-paced and dynamic environments.
• Experience in infocomm media related fields and media is advantageous, but not a pre-requisite.