Manager, Digital Marketing & E-Commerce

Carlsberg Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading beverage company is seeking an eCommerce Marketing Manager to drive growth strategies and enhance online presence. The ideal candidate will have over 7 years of experience in eCommerce marketing, with a strong background in digital media, channel management, and data analysis. You will collaborate with various teams to optimize campaigns and influence global strategies, directly contributing to brand growth and superior shopper experiences.

Qualifications

• 7+ years of experience in eCommerce marketing, ideally in digital categories.
• Proven success within a digital pureplay business.
• Strong expertise in channel strategy and eRetail activations.
• Hands-on experience with campaign optimization.

Responsibilities

• Lead eCommerce growth strategy and steer retail channel growth.
• Ensure flawless execution of product content and media promotions.
• Define and deliver media strategies to maximize conversions.
• Analyze conversion data to drive actions and recommendations.

Skills

eCommerce marketing experience

Channel strategy expertise

Digital media campaign optimization

Analytical skills

Collaborative influence

Job description

What You Will Do

1. Lead eCommerce growth strategy

• Steer eRetail channel strategy and growth plans, working closely with retail partners to deliver tailored activations.
• Build and manage promo calendars that balance “always-on” visibility with impactful tactical campaigns.
• Nurture strong partnerships with retailers to drive sustainable sales growth.

2. Be brilliant at the basics

• Ensure flawless execution of product content, search optimisation, and media promotion, supported by agencies and internal teams.
• Track KPIs against our PICOS framework, raising the bar for execution excellence.

3. Scale through digital media

• Define and deliver media strategies that balance in-platform and out-of-platform campaigns to maximise conversions.
• Partner with marketing to design campaigns, optimise performance, and oversee reporting that drives continuous improvement.
• Apply a mix of paid, organic, and creative digital hacks to accelerate impact.

4. Shape the shopper experience

• Bring fresh ideas to influence shopper behaviour and enhance our brand presence on the eRetailer digital shelf.
• Brief agencies and teams on copywriting, design, and imagery to create perfect product pages and seamless user journeys.

5. Turn data into action

• Analyse conversion data, search rank performance, and availability metrics to drive clear actions.
• Tell compelling stories back to the business with insights and recommendations that shape future growth.

6. Collaborate and inspire

• Partner with sales teams to deliver plans in creative, customer-focused ways.
• Act as the local voice for global eCommerce colleagues, sharing insights that influence worldwide strategies.

What We Are Looking For

• 7+ years of experience in eCommerce marketing, ideally in mature digital categories such as health, beauty, toys, or apparel. FMCG experience is a plus.
• Alternatively, proven success within a digital pureplay business with deep knowledge of what it takes to win on a platform.
• Strong expertise in channel strategy, promo calendar management, and eRetail activations.
• Hands-on experience with digital media, campaign optimisation, and conversion-driving strategies.
• Deep understanding of eCommerce drivers: content, availability, and search ranking.
• Analytical and data-savvy, able to translate performance into actions and business storytelling.
• Strong collaborator with the ability to influence across sales, marketing, agencies, and global teams.

Why This Role Matters

This is more than an eCommerce role. It is about setting the standard for how our brand shows up online. From mastering the basics to shaping digital-first activations, your work will directly fuel growth, build stronger partnerships, and create standout shopper experiences in the digital space.