Manager, Strategic Comms & Brand

Singtel Group; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Singtel Group is seeking a Manager for Data Partnerships and Technologies who will drive and operationalize the MarTech and AdTech stack. The ideal candidate will have a Bachelor’s degree and a minimum of 5 years of related experience in marketing automation, demonstrating strong organizational and communication skills alongside a proactive approach to work.

Qualifications

• Minimum 5 years experiences in marketing/advertising.
• Experience with enterprise-level marketing automation platforms.
• Knowledge in CDP, DSP/DMP.

Responsibilities

• Drive planning, implementation, and operationalize the MarTech and AdTech stack.
• Collaborate with IT and vendors for enhancing capabilities.
• Manage the lifecycle of the MarTech stack and oversee user training.

Skills

Marketing Automation

MarTech Knowledge

Digital Marketing

Web Technologies

SQL

Organizational Skills

Communication Skills

Education

Bachelor’s degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent

Job description

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Manager, Data Partnerships & Technologies

• Drive planning, implementation, and maintenance/operationalization of Singtel’s MarTech and AdTech stack including Marketing Cloud, decisioning and personalization platforms, to ensure effective data driven, personalized messages can be delivered and tracked across Singtel’s omni-channel environment.
• Understand business and technology requirements, as an effective conduit between business, IT and Advanced Analytics, to extract value using analytics and technology - to coordinate MarTech rollout to fulfil business objectives
• Work with cross-functional program teams in IT and business to integrate and configure key marketing technologies
• Serve as advance-user and drive product adoption for all MarTech solutions, supporting internal stakeholders with L1 support such as workflow set-up (segmentation, contact policy & consent), or to run user training/onboarding.

Make An Impact By

• Represent the business, as a MarTech specialist, collaborating with IT, platform vendors/contractors to enhance and implement capabilities to achieve business objectives – by provide specialist views and architectural oversight around martech/adtech ecosystems and best practices.
• Manage the lifecycle of the MarTech stack, including end-to-end delivery of enhancements and new builds, including driving UAT/ BRT, and user/ use case adoption
  • Additional channels/placements integration (personalized banners across owned app/web, direct mailer printer/suppliers, sales and care agents, etc.)
  • CDP & paid media integration
  • Embedded Analytics to drive next-best-action
  • Additional Data sources/triggers
• Customer Decisioning
  • Defines, drives & owns the implementation of standards, strategy architecture, and arbitration frameworks
  • Provides application leadership and vision across scrum teams
  • Own the decision framework and ensure re-use and best practices adoption across scrum teams
  • Accountable for the quality of assets implemented by the Decisioning Managers and Marketers
  • Drive and pilot hyper personalization use cases from Decisioning, Marketing activation, to fulfilment.
• Ensure operational continuity of platforms by
  • prioritizing, commissioning and managing platform Incidents and Change Requests
  • L1 support such as workflow set-up (segmentation, contact policy & consent), or to run user training/onboarding
  • Manage/ collaborate with IT/ vendor for L2 and L3 support
  • Developing and maintaining the business continuity planning and data governance responsibilities for related platforms and processes

Skills for Success:

• Bachelor’s degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent
• Minimum 5 years experiences in the field of marketing/advertising
• Experience in
  • Enterprise-level marketing automation platforms
  • MarTech/AdTech knowledge (CDP, DSP/DMP)
  • Digital Marketing
  • Web Technologies (JavaScript, HTML, Cookies, etc.)
  • SQL
• Strong organizational skill & conscientious personality.
• Meticulous, proactive and dynamic with ability to work independently.
• Effective communication and people engagement skills.
• Business Continuity Planning

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!