Manager, Creative Content (Advertising)

605 Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Join a leading company as the Manager of Creative Content (Advertising) in Singapore. You'll lead the creative strategy, ensuring consistent brand messaging while collaborating with a dynamic team. Your extensive creative background will drive impactful campaigns across various channels in this exciting role.

Qualifications

• 5-7 years experience in a brand organization or as a brand consultant.
• Extensive experience in conceptual creative work.
• Demonstrable portfolio with a range of creative projects.

Responsibilities

• Articulate creative strategy and ensure cohesive expression across projects.
• Participate in brief conception, storyboarding, and on-set art direction.
• Drive brand’s identity and creative output across various channels.

Skills

Creative strategy

Art direction

Brand management

Visual communication

Presentation skills

Education

Bachelor Degree in related field

Tools

Adobe Creative Suite

Job description

Manager, Creative Content (Advertising) page is loaded

Manager, Creative Content (Advertising)

Apply locations Marina Bay Sands, Singapore time type Full time posted on Posted Today job requisition id JR10003513

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE!

Be part of our diverse and inclusive team.

Job Responsibilities

• Together with Associate Director, Creative Content, you will articulate the creative strategy for Marina Bay Sands and ensure cohesive expression across all projects.

• Work alongside a team of designers, writers and account managers to build inspiring creative and editorial output that reinforces key brand messages.

• You will participate in brief conception, storyboarding, and on-set art direction for shoots and campaigns.

• Serve as creative thought leader and subject matter expert to functional teams and key stakeholders to drive creative & content strategy across channels and media.

• Specific to relevant campaigns, you will support with the creation of a full funnel creative framework and strategic communications plan that brings to life the potential of a concept.

• Manage the planning and execution of creative content across channels ensuring touchpoint consistency and full breath of cross functional alignment and visibility.

• Support the planning of branded asset and editorial content calendars.

• Stay abreast of industry trends, consumer behaviour and competitive landscapes and translate them into new ideas that drive relevancy to the business and in the category.

• In partnership with Brand team leadership, you will play a key role in driving the brand’s identity and creative output across various channels, including but not limited to advertising, marketing, digital, editorial, social media, and CRM.

• You will be responsible for delivering, enforcing and unlocking the brand’s personality, partnering with internal teams to bring our brand and creative vision to life.

• Recognize opportunities to grow and shape the brand through partnerships and collaborations with partners and talent that align with our brand vision.

Job Requirements

Education & Certification

• Bachelor Degree in related field preferred

Experience

• At least 5-7 year’s experience with an brand organization or as a brand consultant, or related field preferred

Other Prerequisites

• Extensive experience in conceptual creative work, art direction or editorial in a mid to senior role.

• Demonstrable portfolio with a broad range of creative projects across 360 campaign ecosystems (brand campaigns, influencer, activations, moving images, digital content, motion graphics, print, and social campaigns)

• Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and other non-English markets in the region)

• Understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)

• Advanced technical skill set, including graphic design, typography, art direction, moving images and software fluency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)

• Strong communications and presentation skills, including the ability to lead a concept presentation and explain the reasoning behind a creative approach.

• Experience leading creative ideation and execution for global or luxury brands and company-wide initiatives.

• Aesthetically inclined, creative flair and originality.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

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