Reporting to the Team Lead of the relevant Consumer Propositions Team, you will be responsible for the successful and timely launch of products that you are assigned to support the overall product strategy and roadmap for GELS for the year.
The Job
1. Ideation of Product Propositions
- Be part of the ideation squad (which consist of members from different departments) for your assigned product to participate in brainstorming and conceptualisation of product propositions that will meet the needs (pain points) of the specific customer segment.
- Work with the Customer Insights and Research team to prepare and conduct customer research (e.g. via surveys, interviews) to gather customer feedback.
- Engage other relevant stakeholders to test out product propositions (including price points) and revise product design accordingly (iterative process) until the optimal product design with a strong proposition is formed.
- Assist team lead in preparing the presentation deck to share ideas to a wider group, including management, to get their buy-in on the product proposition.
2. Product Approval
- Assist team lead in the preparation of business case (including business objectives and justifications) and the necessary materials for product approval.
- Assist team lead in the preparation of all other materials required for product approval within the product approval framework.
- Engage other relevant approving stakeholders to ensure that they provide their sign-off in a timely manner so that launch date is not compromised
3. Product Delivery and Launch Preparation
- Assist the team lead in the preparation of materials for product discussion with downstream stakeholders to ensure they have a comprehensive understanding of the product proposition, intent and design for the purpose of implementation.
- Drafting of policy documents and product summaries, and co-ordinate the circulation of materials to relevant stakeholders to obtain feedback and final sign-off.
- Assist the team lead in the preparation of marketing brief for engagement and discussion with Customer Marketing and Propositions team for the purpose of designing marketing materials that speaks to the target customer segment.
4. Post-Sales Monitoring and Tracking
- Assist the team lead in the extraction of sales data on a timely manner from launch.
- Work together with the team lead on the monitoring of sales of products launched, e.g. is sales aligned with expected, who are the actual customers buying, are they aligned with who we expect the target segment to be, who are the reps selling, etc.
- Work with the team lead for a presentation deck to present analysis and findings to a broader group of stakeholders, including management.
- Highlights any potential concerns /risks and proactively shares best risk management practices.
• Tertiary education qualification in Actuarial, Insurance, Finance or Marketing related disciplines;
• 4 - 5 years of relevant experience, ideally in product development / product (sales) propositions will be a plus;
• Possess strong traits of analytical mind, with the ability to seed ideas, link ideation and inspire creativity / resourcefulness;
• Strong communicator to articulate ideas and convince stakeholders;
• Excellent planning, organizational, influencing and interpersonal skills;
• Action and project oriented individual with focus on improvement and change and ability to work under pressure or tight time lines;