Manager, Branding

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic brand manager to lead innovative product strategies and enhance brand positioning. This role involves collaborating across departments to create immersive experiences that resonate with audiences. The ideal candidate will possess strong project management skills and a proven track record in brand development, ensuring the brand's reputation and market presence are elevated. Join this vibrant team and contribute to exciting projects that shape the future of a premier lifestyle destination in Singapore.

Qualifications

• 6-8 years of experience in brand management and marketing communications.
• Strong project management and organizational skills are essential.

Responsibilities

• Develop and execute brand strategies to elevate the RWS brand portfolio.
• Collaborate with teams to create immersive brand experiences.

Skills

Brand Management

Project Management

Marketing Communications

Customer Journey Mapping

Interpersonal Skills

Creative Thinking

Analytical Skills

Written Communication

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

Adobe Creative Suite

Job description

Company description:

Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.

RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit www.rwsentosa.com.

Job description:

Position Overview:

As a manager for the brand team, you will have the opportunity to lead the development and execution of new product strategies, ensuring that our master brand and sub-brands resonate strongly with our audience. This role involves collaborating across departments, managing destination experiences, and ensuring consistency in all branding efforts to elevate the brand's market position and reputation.

Key Responsibilities:

• Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and crafting narratives that play a pivotal role in driving brand awareness and business growth.
• Work with cross-functional teams and external partners to translate the brand positioning into immersive, sensory experiences that create value for our customers and increase brand affinity.
• Collaborate with cross-functional teams, external partners, stakeholders and vendors to execute brand experiences and activations.
• Research and analyse emerging market trends - translate them into actionable insights and seek out new growth opportunities.
• Translate commercial ideas and concepts into impactful and persuasive business presentations with compelling storytelling content, with the objective of forging new partnerships and enhancing stakeholder engagement.

Job Requirements:

• Minimum 6-8 years of working experience in brand management, brand development, customer journey mapping, or marketing communications.
• Background in hotels and/or events and activation, preferably within the FMCG-luxury sector
• Strong project management and organizational skills.
• Excellent written communication skills, able to write/edit both short- and long-form content in a variety of styles.
• Ability to multitask and prioritize projects effectively in a fast-paced and fluid environment, with an eye for detail.
• Team player with strong interpersonal skills.
• Creative and analytical thinker with the ability to develop on-brand experiences and activations.
• Proven track record of managing end-to-end projects, from ideation through to execution.
• Bachelor's Degree in Marketing, Business Administration, or a related field would be a plus.
• Knowledge in working with Adobe Creative Suites would be a plus.