Manager/Assistant Senior Manager (Social Media) (27926)

Job Description:

NUS OAR

The NUS Office of Alumni Relations (OAR) fosters a lifelong relationship between the National University of Singapore (NUS) and its alumni. It provides a platform for alumni to stay connected with the University and each other through various programmes, events, and networking opportunities. OAR supports alumni in their personal and professional development, encouraging their involvement in university initiatives and community service. By promoting a vibrant and engaged alumni network in Singapore and globally, OAR aims to strengthen the NUS community, enhance its reputation, and contribute to the university's mission of excellence in education, research, and service to society.

Responsibilities

• Develop and implement social media strategies that align with NUS' objectives to engage alumni and bolster community outreach effectively.
• Strategically grow our follower base and increase engagement by creating campaigns that attract and resonate with our global alumni audience.
• Lead the creation of compelling content across multiple social media platforms (including but not limited to Facebook, Instagram, LinkedIn, and YouTube) that engages our diverse alumni base.
• Actively monitor, moderate and respond to interactions on social media platforms, fostering a positive community environment and strengthening alumni relationship with NUS.
• Regularly analyse and report on the performance of social media activities. Utilise these insights to optimise future campaigns and strategies to increase engagement and reach.

Qualifications

• A good Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• At least 5 years of proven experience in social media management.
• Exceptional creative and visual skills, with a proven ability to develop content and strategies that engage diverse audiences, including proficiency in graphic design tools like Adobe Creative Suite.
• Excellent writing and editing skills, with the capacity to create content that both engages and informs a variety of audiences.
• Strong interpersonal and communication skills.
• Excellent organisational and project management skills, capable of handling multiple projects simultaneously while maintaining meticulous attention to detail.
• Good analytical skills, with a demonstrated ability to use data to inform decisions and enhance outcomes.
• Solid understanding of the social media platforms and their best practices, experience in managing social media campaigns, and proficiency in social media analytics and tools.
• Willingness to occasionally work beyond regular office hours and on weekends, if needed.

More Information

Location: Kent Ridge Campus

Organization: Office of Alumni Relations

Department: Office of Alumni Relations

Employee Referral Eligible: No

Job requisition ID: 27926