What the role is:
The Strategic Communications team drives the strategic narrative and content for NYC initiatives. We develop integrated communications strategies to increase mindshare of NYC and its divisions and engage youths and stakeholders through content that resonates with our target audiences. As the amplifiers for NYC, we plan and manage the public relations, marketing and digital engagement efforts to effectively communicate NYC’s vision and outcomes.This is a one-year contract role with the Strategic Communications department.
What you will be working on:
As Manager / Assistant Manager for Strategic Communications, you will bring fresh youth perspectives to an experienced team, sharing insights on current youth trends while gaining hands-on experience in strategic communications. You will work across various platforms and stakeholders, contributing to NYC’s mission of youth engagement and empowerment.You may be assigned to any one or two of the key strategic communications initiatives, including:• Digital Communications: Support corporate social media strategy, website content management and marketing campaigns to amplify key NYC initiatives, and drive website technological advancement and cross-platform marketing initiatives.• Content Creation: Develop creative copies and innovative social media content for Youthopia's digital channels (TikTok, Instagram, Telegram), guide youth content contributors, and drive content campaigns targeting diverse youth audiences. You may also be required to design and produce content for EDMs such as the monthly NYC newsletter.• Digital Marketing: Work with media agencies to develop creative digital and social media content, collaborate with media partners and KOLs, and ensure synergy across paid and owned communication efforts.• Media Relations: Handle media releases, manage media interviews and queries, develop story pitches, and support marketing campaign development.
What we are looking for:
• Background in communications, media studies, marketing communications or equivalent• Experience in website management and data analytics will be advantageous• Strong communication skills including social media management, copywriting and content development• Project management capabilities with ability to handle multiple projects and work effectively with stakeholders and cross-functional teams• Graphic design capabilities and photo/video editing skills, with eye for visuals and creative content• Meticulous attention to detail and ability to work in a fast-paced environment• Good understanding of digital media trends and social media platforms** Shortlisted applicants will be notified within 4 weeks of the closing date of this job posting.
About National Youth Council
About National Youth Council (NYC) - Creating Opportunities for All Youth to Be Heard, Be Empowered, Be the ChangeAt NYC, as the national agency for youth matters, we believe in a world where young people are respected and heard, able to take action on issues that matter and make a positive difference around them. Together with our partners, we develop future-ready youth and deepen their commitment to Singapore by imbuing in them a heart for service, resilience and an enterprising spirit. Find out more at www.nyc.gov.sg.