Manager/ Assistant Manager, Brand Marketing

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company is seeking an experienced marketing professional to drive brand strategy and execute innovative product solutions. The ideal candidate will have at least 4 years of marketing experience and a degree in Business. Key responsibilities include leading brand initiatives, managing media strategies, and working collaboratively with key stakeholders to ensure successful project execution.

Qualifications

• Minimum 4 years experience in marketing position.
• Technically proficient in data analysis.
• Strong planning and organizational skills.

Responsibilities

• Develop and lead brand strategy to drive growth.
• Identify and execute product innovations.
• Manage media strategy and execution.
• Engage and align with agencies for effective marketing.

Skills

Data Analysis

Strategic Planning

Project Management

Education

Degree in Business or equivalent

Job description

Key Accountabilities

1. Brand Leadership to Drive Growth

• Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.

• Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.

• Responsible for executing the key growth initiatives to deliver the yearly growth and market share targets as identified in the Annual Business Plan.
  

2. Product Innovation and Commercialization

• Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.

• Effectively engage, communicate and influence other critical functions (Brand Owners, Sales, R&D, Manufacturing and Finance) within F&N to ensure alignment and flawless execution of all identified opportunities.
  

3. Advertising and Creative Development

• Identify the strategic objective to drive the required communication strategy.

• Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.
  

4. Consumer Promotions/ In-store Merchandising

• Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.

• Flawless execution of initiative in term of budget, timing and communication.
  

5. Media Strategy and Execution

• Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.

• Determine appropriate integrated media mix to maximize effective reach.
  

6. Agency/ Supplier Management

• Develop effective integrated working relationship with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital)

• Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.
  

Requirements:

1. Degree in Business or equivalent

2. Minimum 4 years experience in marketing position

3. Technically proficient in data analysis to gain insights or decisions

4. Strong planning and organizational skills to effectively manage executed projects