manager

AL ZOUQ FOODS & CATERER PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the food and catering industry is seeking a Brand Manager to analyze brand positioning, develop marketing strategies, and manage a dynamic team. The successful candidate will drive brand initiatives and report on marketing performance while engaging with a diverse customer base, especially in Tamil-speaking markets.

Qualifications

• Min 3 years experience in brand management.
• Proven ability to develop marketing strategies.
• Fluent in Tamil and English; able to engage with Tamil customers.

Responsibilities

• Analyze brand positioning and consumer insights.
• Manage a team of marketing people on brand initiatives.
• Measure and report performance of marketing campaigns.

Skills

Analytical skills

Creative thinking

Data-driven thinking

Understanding of marketing mix

Job description

Job Description & Requirements

Roles and responsibilities:

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.

Requirements:

• Proven working experience as Brand Manager or any other manager category.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Min 3 year experience requirement.
• LANGUAGE TAMIL AND ENGLISH MUST , ABLE TO MINGLE WITH TAMIL CUSTOMERS