1. Live Hosting & Product Presentation
- Host engaging, energetic, and persuasive live streaming sessions on TikTok Live and Shopee Live.
- Present products clearly and creatively, highlighting key features, benefits, and promotions.
- Interact with viewers in real-time to answer questions, respond to comments, and increase engagement.
- Demonstrate usage or applications of products (e.g., try-ons, tutorials, or live demos).
2. Content Planning & Preparation
- Collaborate with the marketing and sales team to understand product USPs, promotions, and live campaign strategies.
- Plan live session scripts, talking points, and visual aids in advance.
- Ensure timely setup of live studio (lights, backdrop, props, tech setup) for each session.
- Rehearse and test-run products or demos before going live.
3. E-Commerce Engagement & Sales Conversion
- Drive traffic and conversions by encouraging viewers to purchase directly from Shopee and TikTok Shops during the live.
- Use call-to-actions (CTAs) effectively to promote flash deals, vouchers, or limited-time offers.
- Provide real-time updates on product availability, stock status, or exclusive bundles.
- Achieve weekly/monthly KPIs such as viewership, engagement rate, follower growth, and sales targets.
4. Reporting & Performance Review
- Record, report, and analyze live session metrics (view count, engagement, CTR, sales).
- Gather feedback from viewers and team members to improve future sessions.
- Stay updated with trends and competitors to ensure content remains fresh and relevant.
5. Brand Representation & Compliance
- Represent the brand professionally, embodying brand tone, values, and image.
- Adhere to platform guidelines, community standards, and regulatory requirements (e.g., product claims, pricing accuracy).
- Maintain a clean and positive image on personal/public social platforms if representing the brand externally.
Requirements:
- Prior experience in live streaming, sales, or hosting roles preferred.
- Strong communication and on-camera presence.
- Sales-driven with a passion for e-commerce and social media.
- Able to work flexible hours (including evenings/weekends for key campaigns).
- Familiarity with TikTok, Shopee Live, and trending content styles.
Notes:
Please send your resume at norafidah@hsg-global.com.sg.