Lifestyle Director

PARKROYAL on Beach Road, Singapore; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

PARKROYAL on Beach Road in Singapore seeks a Lifestyle Director to steer the Spa, Fitness Centre and Poolside facilities, driving innovative wellness offerings that align with the hotel’s positioning while ensuring profitability and guest satisfaction.

The role requires strategic leadership, strong partnerships, and a keen focus on program development, membership growth, and brand differentiation across wellness and lifestyle initiatives.

Qualifications

• Minimum 3–5 years working experience in a managerial position in Wellness and/or Spa.
• Strong knowledge of spa products and services.
• Strong business acumen and leadership capabilities.
• Excellent interpersonal, oral and written communication skills.
• Proficient in Microsoft Office applications.
• Experience developing and maintaining marketing strategies to meet objectives.
• Experience overseeing marketing, advertising and promotional activities.

Responsibilities

• Develop and implement wellness strategies integrating spa, fitness and recreational offerings into the hotel experience.
• Curate lifestyle programs and partnerships to drive guest engagement and brand differentiation.
• Champion membership growth through engagement programmes.
• Lead strategies to elevate spa product sales and strengthen retail performance.
• Drive poolside F&B revenue and coordinate with relevant teams for integrated experiences.
• Set annual goals, budgets and business plans for spa, fitness and pool operations.
• Champion a guest-first culture across wellness facilities and monitor satisfaction.
• Oversee daily operations ensuring safety, hygiene and maintenance standards.
• Implement scheduling, rostering and staff models to maximise coverage and productivity.
• Establish and update SOPs for treatment rooms, gym, pool and events.
• Coordinate with vendors/engineering/housekeeping to keep equipment fully operational.
• Prepare monthly business reviews and report performance to management.
• Collaborate with Marketing to promote wellness offerings and drive guest engagement.
• Represent the hotel at wellness, hospitality and lifestyle events.

Skills

Leadership

Marketing strategy

Business acumen

Interpersonal skills

Microsoft Office

Education

Diploma in Business Management

Job description

PARKROYAL on Beach Road is a modern upscale hotel strategically located at the gateway of Singapore’s historic Kampong Gelam district. The hotel operates 346 spacious guestrooms (from 35 sqm), serving leisure, corporate and MICE segments. It's events infrastructure includes two high-ceiling, pillarless ballrooms, supported by function rooms and boardrooms for meetings, conferences and social events.

Guests can enjoy diverse dining experiences, from Halal-certified Ginger, celebrating Southeast Asian and localised flavours, to Club 5, a relaxed lounge serving crafted beverages. Wellness facilities include an award wining St. Gregory spa, panoramic sky-view pool and a fully equipped gym on the hotel’s Wellness Floor.

Driven by a passion for people and place, PARKROYAL on Beach Road delivers warm service and authentic local experiences, creating stays that are both meaningful and distinctly Singaporean.

The Role

Position Summary Statement

The Lifestyle Director leads the overall strategic direction, operations, and guest experience of the Hotel’s Spa, Fitness Centre, and Poolside facilities. This role ensures that wellness offerings are innovative, profitable, and aligned with the Hotel’s positioning. Develop lifestyle programs, elevate service standards, optimize financial performance revenue.

Primary Responsibilities

Strategic Leadership

• Develop and implement wellness strategies that intergrate spa, fitness, and recreational offerings into the overall Hotel experience.
• Curate lifestyle programs and partnerships to drive guest engagement and brand differentiation.
• Champion membership growth through creative initatives and engagement programmes.
• lead strategies to elevate spa product sales and strengthen overall retail performance.
• Drive poolside bar's food and beverage revenue
• Set annual goals, budgets, and business plans for spa, fitness, and pool operation.

Guest Service & Experience

• Chmapion a guest-first culture across all wellness floor facilities.
• Regularly engage with guests, addressing feedback and anticipating needs to enhance loyalty and satisfaction.
• Monitor service delivery standards through guest feedback and mystery audits to enhance overall guest satisfaction scores.
• Develop personalized wellness journyes for VIP guests and long-term members.

Operational Excellence

• Oversee smooth daily operations of the wellness floor, ensuring safety, hygiene, and maintenance standards are met
• Implement efficient scheduling, rostering, and staff models to maximize service coverage and productivitiy.
• Establish and update SOPs for treatment rooms, gym usage, pool safety, and lifestyle event coordination.
• Coodinate with Vendor/Engineering/Housekeeping to ensure all equipment (spa machines, fitness equipments, pool systems) are fully operational and in good condition.
• Ensure compliance with local regulations, safety guidelines, and brand standards.

Team Leadership & Development

• Conduct regular training on guest service, safety, product knowledge, and upselling.
• Drive a culture of accountability, performance excellence, and professional growth within the team.

Financial & Administrative Management

• Full responsibility for departmental P&C, budget control, and revenue optimization.
• Develop pricing structures, membership models, and promotional campaigns.
• Review daily revenue reports, cost analysis, and performance dashboards.
• Provide recommendations for improvement.
• Manage vendor contracts for spa products, wellness supplies, and outsource instructors.
• Oversee adminstrative processes including payroll, staff scheduling, inventory management, and procurement.
• Prepare monthly business reivews and present operational and financial performance update to management.

Collaboration & Branding

• Plan and execute client appreciation events to strengthen guest relationships and brand loyalty.
• Work with Marketing to promote wellness offerings through online campaigns, social media, and guest engagement activities.
• Partner with F&B to create intergrated poolside and wellness dinning/beverage experiences.
• Represnt the Hotel at wellness, hospitality, and lifestyle industry events.

Talent Profile

• Minimum 3 to 5 years working experience in managerial position in Wellness and/or Spa.
• Minimum Diploma in Business Management or related fields
• Strong technical knowledge of Spa products and services
• Strong business acumen and leadership
• Driven, self motivated individual with excellent interpersonal, oral and written communications
• Proficient in Microsoft Office applications
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
• Proven ability to oversee all marketing, advertising, promotional and other activities.