Lifecycle Marketing Manager

Singtel Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singtel Group is seeking a Lifecycle Marketing Manager to shape customer engagement strategies. The role involves maximizing customer value, driving retention, and executing omnichannel campaigns. Candidates should have at least 5 years of relevant experience and a degree in Marketing or related fields. Join Singtel to unlock new opportunities and accelerate your career growth.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• At least 5 years of experience in Customer Lifecycle Marketing/ Marketing/ Business Analyst, CRM.
• Bonus if have experience working in a telco environment.
• Familiar with MarTech solutions.

Responsibilities

• Maximise customer value through data-informed lifecycle strategies.
• Deliver targeted campaigns using segmentation and personalisation techniques.
• Collaborate cross-functionally to develop automated engagement flows.

Skills

Data-driven thinking

Customer engagement

Market research

Collaboration

Stakeholder management

Creativity

Education

Degree in Marketing / Business Management / Economics

Tools

Marketing automation tools

CRM platforms

Oracle Marketing Cloud

Salesforce

Power BI

Excel

Job description

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Be a Part of Something BIG!

At Singtel, we're transforming the way we connect with customers—and we want you to be a part of it. As a Lifecycle Marketing Manager, you’ll play a critical role in shaping and executing our customer engagement strategy. Your mission? Drive meaningful connections that deliver value at every stage of the customer journey.

This role is all about creating impact. You’ll be responsible for maximising customer value, driving retention, and unlocking growth opportunities through targeted uplift strategies. By blending data-driven insights with seamless, personalised customer experiences across channels, you'll help us reimagine lifecycle marketing at scale.

Make an Impact by

• Maximise customer value by driving retention, ARPU growth, and upsell through data-informed lifecycle strategies.
• Leverage analyticsto guide base management decisions and uncover new opportunities for value creation and deeper engagement.
• Deliver targeted campaigns that enhance loyalty, using segmentation, behavioural data, and personalisation techniques.
• Keep a pulse on the market, tracking competitor moves and emerging trends to ensure our strategies remain relevant and customer-first.
• Experiment with new tech, including AI tools, to elevate campaign targeting, messaging, and reach.
• Design and execute omnichannel campaigns, using hyper-personalisation and contextual marketing methods to boost impact.
• Collaborate cross-functionallywith teams such as Product Marketing, Sales, and Analytics to develop automated engagement flows driven by predictive models and customer behavioursOwn campaign delivery—from timeline management to execution and tracking—to ensure timely and seamless rollout.
• Measure what matters, reporting campaign performance against KPIs and translating insights into continuous improvement.

Skills for Success

• Degree in Marketing / Business Management / Economics
• At least 5 years of experience in Customer Lifecycle Marketing/ Marketing/ Business Analyst, CRM. Bonus if have experience working in a telco environment
• Familiar with Marketing automation tools and/or CRM platforms
• Familiar with MarTech solutions, e.g. Oracle Marketing Cloud, Salesforce
• Proficient in using Power BI, Excel
• Experienced in conducting market research and statistics
• Possesses a curious mindset and is a data-driven thinker
• Resilience & agility, comfortable with ambiguity, adapt quickly to market changes, and continuously refine strategies to stay competitive.
• Self-starter, able to work in a fast-paced, high-pressure atmosphere with strong collaboration, stakeholder management and influencing skills.
• Results oriented, creative and dare to propose new solutions.

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.