Leads Management

Gallagher; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

Gallagher is seeking a Lead Generation Specialist to optimize lead processes and manage inquiries from digital channels. The role involves close collaboration with marketing and sales teams, requiring a Bachelor's degree and experience in SQL and Marketing Cloud. This position is vital for tracking leads and ensuring the flow from lead generation to sales success.

Qualifications

• 2+ years of experience in SQL.
• Experience with Marketing Cloud required.

Responsibilities

• Monitor online marketing campaigns and respond to inquiries.
• Document lead management processes and optimize leads.
• Produce lead reports to demonstrate growth and conversion.

Skills

Lead management

Marketing automation

Salesforce.com

Education

Bachelor's degree

Job description

Introduction

We believe that every candidate brings something special to the table, including you! So, even if you feel that you're close but not an exact match, we encourage you to apply. We'd be thrilled to receive applications from exceptional individuals like yourself.

Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.

Overview

A.J. Gallagher is seeking an experienced Lead Generation Specialist to organize, distribute, and track leads obtained via digital channels.

How you'll make an impact

1. Perform daily monitoring of online marketing campaigns and respond to contact us/connect with an expert requests from our corporate websites.
2. Work closely with the website and marketing automation teams to refine the lead management process, including regular performance assessments.
3. Document and socialize the end-to-end lead management process from initial prospect capture to nurturing and hand-off to sales with the broader organization as needed.
4. Assess and recommend methods to optimize and streamline the lead process.
5. Regularly track and measure the number of new leads and engagement across existing and new accounts, making recommendations and taking actions for growth.
6. Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc., to show growth and revenue attribution of website leads.
7. Leverage marketing automation, Salesforce.com, and other tools to execute and track the success of programs.
8. Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
9. Collaborate with marketing and sales to understand when a lead is sales-ready based on scoring demographic and behavioral factors.
10. Ensure that the marketing automation and SFDC sync is streamlined and operational at all times, working with Tech as required.
11. Determine and assign sales-qualified leads to the appropriate sales person.
12. Assign other inquiries to the appropriate department or address feedback directly.

About you

Bachelor's degree and 2+ years of experience in SQL and Marketing Cloud.

Additional Information

We value inclusion and diversity. Inclusion and diversity (I&D) are core parts of our business and embedded into our organizational fabric. Gallagher has led with a commitment to sustainability and community support for over 95 years.

Gallagher embraces our employees' diverse identities, experiences, and talents, enabling us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. Gallagher will also make reasonable accommodations for known physical or mental limitations of qualified persons with disabilities, unless such accommodation would impose an undue hardship on our business.