Lead Search Engine Optimisation Specialist (Off-Page SEO)

OOm Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic digital marketing agency in Singapore is seeking a Link Building Lead to enhance clients' SEO through effective link building strategies. The ideal candidate will have a strong background in off-page SEO, manage outreach campaigns, and oversee a team while ensuring growth and development in the digital marketing field. Competitive salary with career advancement opportunities awaits.

Benefits

Opportunities for career advancement

Cash incentive benefit for wellness activities

Regular team bonding activities

Results-driven, growth mindset culture

Competitive salary with incentives

Qualifications

• Minimum 3 years experience in a digital marketing agency.
• Proven track record of acquiring high-quality backlinks.
• Experience managing a digital marketing team for at least a year.

Responsibilities

• Develop and execute link building strategies to enhance clients' online authority.
• Manage outreach campaigns for securing backlinks.
• Analyze competitors' link profiles to identify opportunities.

Skills

Off-page SEO techniques

Link building strategies

Client management

Interpersonal skills

Problem-solving

Tools

CMS (Wordpress, Shopify)

GA

Google Data Studio

AHREFS

HotJar

Job description

About the Role

Join our high-growth agency that has made its mark in Singapore, the Philippines, China, and Hong Kong. We are an official Premier Partner for Google and Meta (Facebook), and our ranking as the top 3% of Google Partners in Singapore highlights our expertise and successful endeavors as industry leaders. The Link Building Lead (Off-Page SEO) will be responsible for managing and enhancing our link building strategies to improve our clients' search engine rankings and overall online presence.

In this role, you will need to have a deep understanding of all aspects of off-page SEO, including link building, influencer outreach, and content promotion. You will also need to effectively communicate with clients and other team members. The ideal candidate for this position will have a minimum of two years of experience in an SEO-related role focused on off-page strategies. If you are passionate about SEO and have a track record of success, we want to hear from you!

Job Description

As a Offpage SEO Lead at OOm, your primary responsibility is to enhance our clients' online authority and search engine rankings through strategic link building and off-page SEO tactics. You will achieve this through:

• Developing and executing comprehensive link building strategies that align with clients' SEO goals

• Researching and identifying high-quality link opportunities through various channels, including (but not limited to) blogs, forums, and industry publications

• Managing outreach campaigns to secure backlinks from relevant and authoritative websites

• Building and maintaining relationships with influencers, bloggers, and webmasters to facilitate ongoing link building efforts

• Analyzing competitors' link profiles to identify and capitalize on link building opportunities

• Monitoring and reporting on the effectiveness of link building campaigns, providing insights and recommendations for improvement

• Collaborating with content creators to develop link-worthy content that attracts natural backlinks

• Staying up-to-date with the latest trends and best practices in off-page SEO and link building

• Providing training and guidance to SEO Associates & SEO Specialists on off-page SEO techniques

  • Conducting regular training sessions to enhance their skills in link building, outreach, and content promotion

  • Offering ongoing mentorship and support to ensure their growth and development within the company

• Managing clients' accounts directly when necessary

• Recruiting and grooming new hires into successful linkbuilding specialists and associates

We’re looking for you if…

• Able to start immediately or within 1 month notice period

• Minimum 3 years experience in a digital marketing agency

• Minimum 1 year experience managing a digital marketing team

• You possess a good to excellent understanding of off-page SEO techniques and link building strategies

• You have a proven track record of acquiring high-quality backlinks

• You are a detail-oriented individual with a love for problem-solving

• You rely on your interpersonal skills to help you meet and gel with new individuals

• You are able to think with the client’s needs in mind and deliver innovative and effective solutions according to their requirements

• You thrive on multitasking and find adrenaline from working on multiple accounts including daily data analysis

• Possess strong client management ability

• Excellent communication skills

• Collaborator with an ability to influence partners and teams to pursue a common goal

• Skills that are good to have: Copywriting, Design, SEO, SEM, GA, Google Data Studio, HotJar, AHREFS, CMS (Wordpress, Shopify)

Why Join Us

• Be part of a passionate and talented team who is at the forefront of digitalization.

• Opportunities for career advancement and growth abound! We’re always on the lookout for future leaders who can drive OOm’s growth. Promotion is based on skills, expertise, and talent rather than the amount of time you’ve been here.

• You will evolve and progress, constantly upgrading your skills and staying relevant by attending the latest digital training sessions.

• Results-driven, growth mindset culture - We don’t like to micro-manage

• Competitive salary offer with incentives

• Friends before colleagues! We’re all a tight bunch and we intend to keep things that way with our regular team bonding activities ;)

• Cash incentive benefit. We believe in the idea of working and playing hard. Our cash incentive benefit covers travel, spas, gyms, and more to encourage wellness.