Lead, Performance Marketing (Consumer)

SPH Media Limited; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading media company in Singapore is looking for a seasoned Lead, Performance Marketing to drive subscriber growth and brand awareness. The ideal candidate will have a strong background in performance marketing, particularly in high-volume consumer industries, and proven leadership abilities. Join a collaborative environment where your expertise will shape the future of media.

Qualifications

• 10+ years of experience in performance marketing roles.
• Experience in high-volume consumer industries.
• Proven ability to manage multi-channel campaigns.

Responsibilities

• Lead strategy and optimization of integrated paid media campaigns.
• Drive performance marketing to meet KPIs for subscriber acquisition.
• Manage and mentor a performance marketing team.

Skills

Performance Marketing

Data-driven Decision Making

Team Leadership

Analytical Acumen

Media Strategy

Education

Bachelor's Degree in Marketing or Related Field

Job description

About the job

About Us

SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us — and be part of a team that’s shaping the future of media.

About the Role

We are seeking a seasoned performance marketing leader to drive subscriber growth, brand awareness, and engagement through sophisticated paid media strategies. As Lead, Performance Marketing, you will oversee full-funnel media campaigns across platforms, lead a high-performing team, and collaborate across business units to deliver business impact.

The ideal candidate is a data-driven creative thinker, well-versed in the dynamics of both FMCG-style media thinking and digital innovation. You bring deep expertise from both agency and in-house environments, and know how to thrive in complex, fast-changing ecosystems. You combine analytical precision with storytelling instincts — and have the leadership presence to influence across a matrixed organization.

Key Responsibilities

• Lead the strategy, planning, and optimisation of integrated paid media campaigns across Search, Social, Display, Native, and programmatic platforms

• Drive full-funnel performance marketing to meet KPIs for subscriber acquisition, engagement, and retention

• Manage and mentor a team of 3, providing strategic direction, executional support, and skills development

• Partner closely with analytics, content, product, brand, and commercial teams to align marketing with broader business priorities

• Translate audience insights and campaign performance into creative and media optimisations

• Guide and challenge external agency partners to deliver efficient, innovative, and results-driven solutions

• Develop a robust performance measurement framework, ensuring campaigns are tracked, attributed, and reported with accuracy

• Present performance narratives and business impact to senior stakeholders with clarity and confidence

• Stay ahead of platform changes, consumer trends, and digital innovation — continuously elevating the team’s thinking and execution

• Champion test-and-learn strategies and marketing innovation through audience segmentation, creative testing, and channel experimentation

Job Requirements

Required Qualifications

• Minimum 10 years of experience in performance marketing roles, including leadership positions in both media agencies and/or in-house marketing teams

• Strong background in FMCG or high-volume consumer industries, with a track record of scaling customer growth through paid media

• Proven experience managing multi-channel campaigns across Meta, Google, Native, Programmatic, and emerging digital platforms

• Demonstrated ability to lead teams and influence stakeholders across large, matrixed organizations

Required Competencies

• Deep understanding of media strategy, digital performance levers, audience segmentation, and attribution

• A data-driven decision maker with strong analytical acumen — able to link media spend to business impact

• A creative problem solver, capable of navigating ambiguity and turning insights into actionable, bold strategies

• Entrepreneurial mindset — thrives in transformation environments, seizes new opportunities, and builds scalable processes

• Confident communicator with the ability to influence senior stakeholders and cross-functional peers

• Team-first leader who builds trust, fosters accountability, and encourages continuous learning