Lead Marketing Manager - Paid

Hike; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Lead Paid Marketing Manager to drive growth strategy for performance marketing initiatives. The candidate will manage campaigns across platforms such as Google Ads and Meta Ads while mentoring a team. This role demands strong analytical skills and a focus on acquisition, retention, and ROAS optimization. Competitive compensation and significant global exposure are offered.

Benefits

Competitive compensation

Global exposure

Career development opportunities

Qualifications

• Minimum 7 years of experience in performance marketing.
• Expertise in acquisition, retention, reactivation, and ROAS optimization.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute performance marketing strategies.
• Lead and mentor a team of marketing specialists.
• Optimize paid campaigns for high ROAS and efficiency.

Skills

Performance marketing

Data-driven campaigns

Analytical skills

Cross-functional collaboration

Customer centricity

Tools

Google Ads

Meta Ads

Salesforce

Oracle Eloqua

Job description

As the Lead Paid Marketing Manager at Hike, you will be responsible for driving the growth strategy for performance marketing initiatives while leading and mentoring a team. Your role will involve a unique blend of strategic and tactical skills to maintain, enhance, and execute business tactics aimed at preserving customers and improving value.At Hike, our core cultural values, known as the Hike Code, are integral to our everyday operations. We strive to embody these values in all aspects of our work, decision-making, and performance review processes. Our 9 core values include:- Top Talent in Every Role- Owner not a Renter- Pro-Sports Team- Customer Obsession- Think Deeply & Exercise Good Judgement- Build & Make Magic- Be Insatiably Curious & Keep Improving- Move Fast & Be Dynamic- Dream Big, Be Bold & Think Long TermWe are seeking a candidate with 7+ years of experience in performance marketing, focusing on acquisition, retention, reactivation, and ROAS optimization across paid channels. The ideal candidate should have expertise in various advertising platforms such as Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs. Strong analytical skills are crucial for leveraging data to optimize various metrics like CPA, LTV, ROAS, CTR, and Conversion Rates.Your responsibilities will include:- Developing and executing performance marketing strategies for acquisition, retention, and reactivation- Leading and mentoring a team of marketing specialists for performance-driven execution- Optimizing paid campaigns across different platforms to ensure high ROAS and efficiency- Building and scaling data-driven campaigns to drive awareness and engagement- Collaborating with cross-functional teams to align marketing efforts with business objectives- Managing reactivation campaigns, budget allocation, influencer partnerships, and external relationships- Executing lifecycle marketing via CRM tools and providing feedback on third-party tools and ad tech platforms- Leveraging data for tracking, evaluating, and improving marketing campaigns- Testing and optimizing creatives, landing pages, and messaging for maximum engagement- Staying updated on digital advertising trends to keep marketing efforts innovative and effectiveJoin us at Hike for competitive compensation, exciting global exposure, and the opportunity to be part of a transformative journey. Learn more at work.hike.in.,

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Frugalityfocused, Strategic Thinker, Expert in ATL , BTL Marketing, Datadriven, CustomerCentric, MetricsFocused, DecisionMaker, Master of Positioning, Category Pioneer

Think Deeply Exercise Good Judgement, Move Fast Be Dynamic, ProSports Team

Analytical skills, Communication skills, Presentation skills, MS Office Suite,Oracle Eloqua, Marketing Cloud Products, Salesforcecom, Multitier applications