Lead Marketing Designer

Soroco; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A technology startup in Singapore seeks a Lead Marketing Designer to define the visual language for a new product line. The role involves overseeing design for marketing campaigns and collaborating with various teams. Ideal candidates will have 6-10 years of experience in marketing design and a strong portfolio. This position offers the opportunity to work in a fast-paced startup environment and innovate at the intersection of AI and design.

Qualifications

• 6-10 years of experience in marketing design, preferably in B2B SaaS.
• Strong portfolio showcasing branding, digital campaigns, and design systems.
• Hands-on experience with AI design tools.

Responsibilities

• Establish the visual identity for the new product line.
• Oversee all design requirements for go-to-market campaigns.
• Drive creative concepts from ideation to execution.

Skills

Marketing design

Brand design

Creative direction

Collaboration

Proficiency in Adobe Creative Suite

Proficiency in Figma

Understanding of growth marketing

Education

Bachelor's degree in Visual Communication, Graphic Design, UI/UX

Tools

Adobe Creative Suite

Figma

Canva

Job description

About SorocoAt Soroco, we are dedicated to elevating and transforming how teams operate worldwide. Our flagship AI model, Scout, is powered by multiple patents and creates a work graph that identifies areas of friction impacting team efficiency and business results. With this map, we have successfully enhanced productivity in over 150 organizations globally, including numerous Fortune 500 companies. Soroco has gained recognition in prestigious publications such as Harvard Business Review, Forbes, and Fortune, and was featured on Bloomberg's list of ideas that shaped 2022. Founded by alumni from Harvard, MIT, and Carnegie Mellon, Soroco operates in Boston, London, and Bangalore. Visit www.soroco.com to explore how we assist teams in uncovering their work graph.The RoleWe are currently looking for a Lead Marketing Designer to take charge of end-to-end design activities for a new product line at Soroco. This role is strategic and cross-functional, requiring a highly creative and detail-oriented designer who excels in a fast-paced startup environment. As the Lead Marketing Designer, you will be responsible for defining the visual language, leading design sprints for product storytelling, and bringing innovation to life across various marketing channels including web, social media, and product communications.Key Responsibilities- Establish the visual identity and design system for the new product line from the ground up- Oversee all design requirements for go-to-market campaigns, brand development, and launch materials- Develop and manage high-quality assets for websites, landing pages, videos, social media, advertisements, and events- Collaborate closely with product marketing, growth, leadership, and content teams to shape go-to-market storytelling- Drive creative concepts from ideation to execution across print and digital formats- Utilize AI-powered design tools to increase efficiency and output quality- Create and maintain a modular asset library to support agile marketing needs- Present and advocate for design strategy to leadership and cross-functional teams- Recruit and mentor junior designers or freelancers as the team expandsMust-Have Qualifications- 6-10 years of experience in marketing design, brand design, or creative direction, preferably in B2B SaaS or enterprise technology- Strong portfolio showcasing branding, digital campaigns, product storytelling, and scalable design systems- Proficiency in Adobe Creative Suite, Figma, Canva, and motion tools- Deep understanding of growth marketing, conversion design, and visual hierarchy- Ability to thrive in a fast-paced, iterative design environment with changing priorities- Strong collaboration and communication skills, with the capability to visually and strategically present ideas- Hands-on experience with AI design tools and a knack for blending creativity with productivity- Bachelor's degree or higher in Visual Communication, Graphic Design, UI/UX, or a related fieldGood to Have- Experience with Webflow or CMS design- Background in product launches from inception to execution- Familiarity with go-to-market playbooks and storytelling for enterprise audiences- Previous leadership involvement in an early-stage product or brand design teamWhy Join Soroco By joining Soroco, you will play a crucial role in launching a new product that defines a new category, shaping its identity from the ground up. You will collaborate with global teams, make a significant impact on Fortune 500 clients, and innovate at the crossroads of AI, design, and enterprise transformation.,

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