Lead, Marketing and Communication (Senior Executive)

Borr Drilling; Singapore; Hybrid; SGD 40,000 - 60,000; Full time

Job summary

A leading educational institution in Singapore is seeking a candidate for a marketing role focused on student recruitment. The position involves creating marketing materials, managing outreach events, and developing digital content, requiring strong communication and analytical skills, as well as a degree in marketing or related fields. The ideal candidate should have proficiency in Chinese and at least two years of relevant experience.

Benefits

Competitive Pay Package

Hybrid Work Arrangement

Medical Benefits

Flex Benefits

Family Care Leaves

Volunteer Service Leaves

Wellness & Recreation Activities

Lifelong Learning Opportunities

Career Development Opportunities

Qualifications

• At least 2 years of relevant experience in admissions and student recruitment or digital marketing.
• Proficiency in Chinese is preferred.
• Understanding of the educational landscape and students’ preferences.

Responsibilities

• Develop high-quality marketing collateral for events and digital engagement.
• Manage stakeholders to maximize outreach events.
• Create and optimize content for social media engagement.

Skills

Attention to detail

Digital marketing

Social media marketing

Strong communication skills

Analytical skills

Education

Degree in marketing or related discipline

Job description

Who We Are

As Singapore's first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensure that they are given equal opportunities to develop to their fullest potential in our diverse learning environment.

We advocate for the same for our people. We believe everyone should have equal opportunities and develop to their fullest potential in their careers.

Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society.

For more information on Singapore University of Social Sciences, please visit www.suss.edu.sg

Short Description

What You Will Be Doing

The successful candidate will play a key role in designing marketing collaterals, developing the outreach strategies and activities, and supporting enquiries and lead conversion, to achieve the university’s graduate student recruitment objectives and targets.

DUTIES & RESPONSIBILITIES
1. Marketing Collateral Development

• Create high-quality marketing collateral (brochures, flyers, videos) and digital marketing content (social media posts) for fairs, events and digital engagement
• Maintain, update and optimise websites (Chinese and English required)
• Strategise and implement content messages for videos

2. B2B Marketing & Events

• Manage institutional stakeholders to maximise impact of outreach events
• Host international visitors, overseeing the presentations of the programme offerings
• Lead the overseas outreach events and education fairs
• Conduct online and offline engagement sessions with external stakeholders

3. Social Media Communication

• Create content suitable for various social media platforms (Chinese and English required)
• Monitor and maximise social media engagement across channels
• Optimise content strategy through data analysis

4. Lead Generation and Conversion

• Keep up-to-date with the latest trends and best practices in student recruitment
• Support the admissions exercise such as responding to enquiries
• Follow up leads generated from various channels
• Develop email marketing campaign for lead generation

Job Requirements

• Attention to detail and the ability to work independently
• A degree from a recognized university, preferably in marketing or related discipline
• At least 2 years of relevant experience in admissions and student recruitment, or at least 2 years of digital marketing and social media marketing
• Proficiency in Chinese is preferred
• A good understanding of the educational landscape of local and regional graduate studies and students’ preference
• Strong marketing skills, as well as image and video editing skills
• Experience in using various social media platforms
• Strong communication and interpersonal skills
• A good team player, problem-solver and multi-tasker
• Good analytical and customer service skills
• Able to occasionally work late
• Able to travel overseas
• Ability to meet tight deadlines and manage multiple tasks simultaneously

What We Offer

At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career!

Besides that, you will also get:

• Competitive Pay Package
• Hybrid Work Arrangement (Subject to Job Role)
• Medical Benefits
• Flex Benefits
• Family Care Leaves
• Volunteer Service Leaves
• Wellness & Recreation Activities
• Lifelong Learning Opportunities
• Career Development Opportunities through Internal Job Postings and Transfers