Lead, Marketing and Communication (Senior Executive)

Singapore University of Social Sciences; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

Join a leading university in Singapore as a marketer, playing a crucial role in recruitment efforts. You will develop marketing materials, strategize for outreach, and engage with potential students across various platforms. This role offers competitive pay, hybrid work options, and numerous opportunities for professional growth.

Benefits

Competitive Pay Package

Hybrid Work Arrangement

Medical Benefits

Flex Benefits

Family Care Leaves

Volunteer Service Leaves

Wellness & Recreation Activities

Lifelong Learning Opportunities

Career Development Opportunities

Qualifications

• Attention to detail and ability to work independently.
• At least 2 years of relevant experience in admissions and student recruitment or digital marketing.
• Proficiency in Chinese is preferred.

Responsibilities

• Create high-quality marketing collateral and digital content.
• Manage institutional stakeholders and oversee outreach events.
• Create content suitbale for various social media platforms.

Skills

Attention to detail

Strong marketing skills

Image and video editing skills

Strong communication skills

Problem-solving skills

Customer service skills

Analytical skills

Education

Degree in marketing or related discipline

Job description

Company description:

As Singapore's first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensure that they are given equal opportunities to develop to their fullest potential in our diverse learning environment.

We advocate for the same for our people. We believe everyone should have equal opportunities and develop to their fullest potential in their careers.

Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society.

For more information on Singapore University of Social Sciences, please visit www.suss.edu.sg

Job description:

Short Description What You Will Be Doing

The successful candidate will play a key role in designing marketing collaterals, developing the outreach strategies and activities, and supporting enquiries and lead conversion, to achieve the university's graduate student recruitment objectives and targets.

1. Marketing Collateral Development
• Create high-quality marketing collateral (brochures, flyers, videos) and digital marketing content (social media posts) for fairs, events and digital engagement
• Maintain, update and optimise websites (Chinese and English required)
• Strategise and implement content messages for videos
2. B2B Marketing & Events
• Manage institutional stakeholders to maximise impact of outreach events
• Host international visitors, overseeing the presentations of the programme offerings
• Lead the overseas outreach events and education fairs
• Conduct online and offline engagement sessions with external stakeholders
3. Social Media Communication
• Create content suitable for various social media platforms (Chinese and English required)
• Monitor and maximise social media engagement across channels
• Optimise content strategy through data analysis
4. Lead Generation and Conversion
• Keep up-to-date with the latest trends and best practices in student recruitment
• Support the admissions exercise such as responding to enquiries
• Follow up leads generated from various channels
• Develop email marketing campaign for lead generation

Job Requirements

• Attention to detail and the ability to work independently
• A degree from a recognized university, preferably in marketing or related discipline
• At least 2 years of relevant experience in admissions and student recruitment, or at least 2 years of digital marketing and social media marketing
• Proficiency in Chinese is preferred
• A good understanding of the educational landscape of local and regional graduate studies and students' preference
• Strong marketing skills, as well as image and video editing skills
• Experience in using various social media platforms
• Strong communication and interpersonal skills
• A good team player, problem-solver and multi-tasker
• Good analytical and customer service skills
• Able to occasionally work late
• Able to travel overseas
• Ability to meet tight deadlines and manage multiple tasks simultaneously

What We Offer

At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career!

Besides that, you will also get:

· Competitive Pay Package

· Hybrid Work Arrangement (Subject to Job Role)

· Medical Benefits

· Flex Benefits

· Family Care Leaves

· Volunteer Service Leaves

· Wellness & Recreation Activities

· Lifelong Learning Opportunities

· Career Development Opportunities through Internal Job Postings and Transfers