Lead (E-Commerce B2B)

FairPrice Group; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading grocery supplier in Singapore is seeking an experienced e-commerce leader to drive B2B sales and scale their digital procurement platform. The role involves developing strategies for institutional buyers, fostering partnerships, and mentoring a high-performance team to achieve market growth. Candidates should have significant experience in e-commerce and a strong network within Singapore's public and corporate sectors. This is a full-time position with a focus on impactful results.

Qualifications

• 8-10 years of leadership experience in e-commerce or B2B marketplace.
• Proven track record with enterprise accounts and government clients.
• Experience in scaling B2B platforms or leading digital transformation.

Responsibilities

• Own the end-to-end B2B e-commerce business.
• Build and lead commercial strategy for institutional sales.
• Recruit and manage a high-performance team.

Skills

Start-up mindset

Leadership in e-commerce

Commercial negotiation

Networking in public sectors

Deep understanding of e-procurement

Tools

Salesforce

SAP Ariba

Job description

Job Description

Reports To: General Manager, Ecommerce End-to-End Management

Location: Singapore

Type: Full-Time

Role Overview

We are seeking a visionary and execution-driven leader to scale FairPrice’s B2B e-commerce business into Singapore’s most trusted digital procurement platform for institutional buyers.

This is a leadership role, owning the end to end business of the ecommerce B2B business, requiring a blend of strategic insight, operational rigor, and influential relationship-building. You will lead the charge in acquiring public and private sector accounts, shaping the product roadmap for institutional needs, and driving multi-channel growth—including government procurement, corporate accounts, CSR/employee welfare, and donation partnerships.

Key Responsibilities

• B2B Commercial Growth
• Build and lead the commercial strategy for institutional sales across public and private sectors.
• Drive GMV and account acquisition to achieve aggressive key milestones
• Lead contract negotiations, pricing strategies, and multi-year supply deals with ministries, agencies, and large enterprises.
• Work closely with Product (Category) Team & category managers to enhance B2B specific assortment ranges
• Strategic Partnerships & Enterprise Accounts
• Cultivate C-level relationships with procurement leaders in ministries, MNCs, SMEs, hospitals, schools, and NGOs.
• Partner with HR, CSR, and admin teams to offer FairPrice procurement products, employee benefit bundles, and care pack solutions.
• Spearhead collaborations with GovTech, Vendor@Gov platforms, and CSR networks.
• Product & Platform Leadership
• Work cross-functionally with product managers to evolve FairPrice’s B2B portal features: multi-user accounts, tiered pricing, invoicing, procurement reporting, and credit controls.
• Define roadmap and champion procurement and online donations process digitization and UX excellence
• Fulfilment & Operational Excellence
• Work closely with operations and supply chain teams to ensure SLA-fulfilment, institutional picking logic, and cold-chain reliability.
• Leadership & Team Building
• Recruit, manage, and inspire a high-performance team of acquisition and account managers, operations liaisons, and able to work closely with product category teams to iron out B2B pricing and strategy for targeted user segment
• Mentor talent across sales, platform growth, and procurement consulting functions.
  
  

Job Requirements

Ideal Candidate Profile

• Must be able to execute with a start-up mindset and willing to get hands dirty to attain results
• Min 8-10 years of leadership experience in e-commerce, B2B marketplace, FMCG procurement, or institutional supply
• Proven track record growing enterprise accounts and government clients
• Strong network within Singapore’s public and corporate sectors
• Deep understanding of e-procurement, fulfilment, and commercial negotiation
• Experience scaling B2B platforms or leading digital transformation for procurement
• Excellent communicator with the gravitas to pitch to C-suites and boardrooms
  
  

Preferred Experience

• Experience at startups, e-commerce or enterprise sales divisions building B2B and institutional sales businesses, or enterprise sales arms in FMCG companies
• Experience in scaling grocery procurement and pantry businesses will be an advantage
• Familiarity with GeBIZ, Vendor@Gov, or MOF procurement policies
• Familiarity with Salesforce, SAP Ariba, or digital procurement tooling
  
  

Why Join Us?

You will play a pivotal role in defining how institutions buy groceries in the next decade. With a trusted national brand, unmatched fulfilment infrastructure, and top-tier leadership support, you’ll have the platform, resources, and mandate to build Singapore’s leading B2B grocery ecosystem.