Lead Content Creator

We are looking for a Lead Content Creator to drive our content strategy and oversee the creation of high-quality, engaging content across multiple platforms. This role requires a strong mix of creativity, leadership, and strategic thinking to align content with business goals while ensuring audience engagement and brand consistency.

Key Responsibilities:

Content Strategy & Execution:

• Develop and implement a comprehensive content strategy for digital and social media platforms.
• Oversee content creation, curation, and optimization, including graphics, videos, and written content.
• Ensure content aligns with brand identity, voice, and audience preferences.
• Monitor performance metrics and continuously refine content strategies for maximum engagement.

Leadership & Team Management:

• Lead and mentor a team of content creators, designers, and videographers.
• Provide clear direction, constructive feedback, and guidance to enhance content quality and team performance.
• Foster a collaborative work environment to drive creativity and innovation.

Project & Campaign Management:

• Plan, execute, and oversee end-to-end content projects, from ideation to delivery.
• Collaborate with internal teams to ensure smooth execution of marketing campaigns.
• Manage content production budgets and allocate resources efficiently.

Performance Tracking & Optimization:

• Analyze key content performance indicators (engagement, reach, conversions, etc.).
• Experiment with new content formats and platforms to stay ahead of industry trends.
• Continuously optimize content strategies based on insights and data-driven decisions.

Qualifications & Requirements:

• Proven experience in content strategy, digital marketing, or a related field.
• Strong leadership skills with experience managing creative teams.
• Proficiency in content creation tools and social media platforms.
• Ability to balance creativity with strategic objectives.
• Strong analytical skills to interpret performance data and refine content strategies.