Lead Casual Games Designer

Lead Game Designer (Casual Games)

• Full time/Permanent
• Monday to Friday, 10am to 7pm / 930am to 630pm
• Free office snacks & drinks
• Company provides AIA Group Health & Surgical/Outpatient Medical Benefits
• Location: Labrador Park - mTower

We are currently looking for a good mobile game maker who can hands-on turn ideas into fun and engaging games.

• Concept Development: Collaborate with the creative team to brainstorm and develop innovative game concepts and mechanics tailored for casual audiences.
• Trend Research: Stay updated on industry trends, player preferences, and competitive games to inform design decisions and innovation in casual gaming.
• Game Documentation: Create and maintain comprehensive design documents that outline game mechanics, character designs, and level layouts for internal teams.
• Game Balancing: Design and refine gameplay mechanics to ensure an engaging user experience, focusing on pacing, difficulty curves, and player progression.
• UI Design: Create intuitive and visually appealing user interfaces that enhance the player's experience and facilitate smooth navigation.
• Art Direction Collaboration: Work closely with artists to define the visual style of games, ensuring that graphics, animations, and environments align with the casual game’s theme.
• Player Testing and Feedback Implementation: Organize and conduct playtesting sessions to gather player feedback, then analyze results to iterate on game design and features.
• Analytics Integration: Collaborate with colleagues to implement gameplay metrics and analytics tools that assist in tracking player behavior and game performance and present to stakeholders.
• Monetization Strategy: Contribute to the development of monetization strategies such as in-app purchases, ads, and engagement features tailored for the casual game market.
• Cross-Discipline Collaboration: Work alongside developers, artists, and designers to ensure all elements of the game are cohesively integrated and meet design specifications.

Job Requirements:

• Strong understanding of the market and target audiences for casual mobile gamers.
• Possess good gaming experience, plays a range of games including Steam games, WeChat's mini casual games etc.
• Excellent communication – active listening skills, accessible verbal and written presentation
• Able to work independently and under pressure and produce results under sometimes tight schedules
• Self-directed within a team context
• Creative, innovative, positive problem solving perspective