Lead, Alumni Relations

Singapore Institute of Management Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

The Singapore Institute of Management is seeking a strategic Alumni Relations Lead to plan and execute programs that boost early engagement of graduating students and sustain ongoing engagement across all alumni segments. You will coordinate with internal and external stakeholders to support career and academic activities, lead branding and communications, and ensure active use of the alumni IT system.

Ideal candidates will have 5–7 years of professional experience in client engagement,

Qualifications

• Degree holder with 5-7 years of professional experience.
• Experience in client engagement, relationship management, membership development, events management, branding and marketing communications.

Responsibilities

• Lead planning and execution of alumni initiatives to increase early engagement with graduating students and sustain active engagement of all alumni segments.
• Engage with internal/external stakeholders to provide support for alumni pursuing career/academic activities.
• Lead alumni branding, marketing and communications across online and offline platforms.
• Drive adoption and usage of the alumni IT system and maintain accurate alumni database.
• Develop and manage university partnership strategy and ecosystem of partners with alumni as stakeholders.
• Engage and grow alumni advocates, mentors and ambassadors to deepen participation.
• Review initiatives and processes to improve alumni customer experience.

Skills

Client engagement

Relationship management

Events management

Branding and marketing communications

Stakeholder management

Customer service

Talent development

Business development

Content development

Alumni storytelling

Social media

Writing

Research

Education

Degree holder

Tools

CRM systems

Data analytics

Digital marketing solutions

Job description

Responsibilities

Lead in the planning and execution of alumni initiatives to increase early engagement with graduating students, as well as sustain active engagement of all alumni segments to cultivate and engage alumni/students to build stickiness, increase affinity, improve retention. Seek and engage with internal/external stakeholders in providing support and assistance to alumni seeking career/academic related activities in a proactive, timely and smooth manner. Lead in alumni branding, marketing, and communications across online and offline platforms, covering content, social media, alumni storytelling, and collateral to support new and ongoing initiatives. Lead and drive adoption, engagement, and sustained usage of the alumni IT system across alumni segments, while ensuring the accuracy, upkeep, and effective management of the alumni database. Develop and manage university partnership strategy and ecosystem of partners, integrating alumni as strategic stakeholders to strengthen collaboration and drive impact. Engage, and grow alumni advocates, mentors, and ambassadors to deepen alumni participation and extend institutional reach. Lead the review of alumni initiatives, processes and initiate improvement plans that will enhance alumni customer experience.

Requirements

Degree holder with 5-7 years of professional experience. Proven experience and track record in client engagement, relationship management, membership development, events management, branding and marketing communications. Experience in one or more of the following: research, marketing, events management, stakeholder management, customer service, talent development, and business development. Experience in an Institute of Higher Learning (IHL) setting would be advantageous. Meticulous, organised, able to work with minimal supervision and tight deadlines. Ability to cultivate strong internal and external client/partner relations with a view to leverage towards desired business outcomes. Savvy with technology, social media, and database tools. Familiar with CRM systems, data analytics, digital marketing solutions. Effectively bilingual, both spoken and written. Proficiency in a third language will be advantageous. Eye for details with keen interest in writing, content development for online/offline platforms and collaterals. Able to multi-task, work independently and in cross-disciplinary project teams. We regret that only shortlisted candidates will be notified.

The Singapore Institute of Management (SIM) is one of the region’s leading education and lifelong learning institutions, recognized for empowering individuals and enterprises to thrive across life stages through learning. Seeded by the Singapore Economic Development Board in 1964, SIM has, for close to 60 years, been leading in the development of work and industry skills for Singapore’s growth. Through harnessing new knowledge, skills and technology, SIM provides skills-based learning experiences that enable students, professionals, and enterprises to Learn for Life and Thrive for Life. SIM achieves this through SIM Global Education (SIM GE) and SIM Academy. SIM GE focuses on higher education pathways and SIM Academy focuses on Professional Development (PD) and Enterprise Solutions (ES) for career transitions and advancements, and integrated learning solutions for enterprises. For more information on the Singapore Institute of Management, visit sim.edu.sg