Key Accounts Executive (FMCG/Retail Sector)

Wilmar International Limited; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company in the FMCG sector is seeking a proactive Key Account Executive in Singapore. This role focuses on supporting General Trade and Modern Trade channels by building relationships with strategic customers, executing business plans, and ensuring operational excellence. The ideal candidate should be detail-oriented, possess excellent communication skills, and have relevant experience in account management or sales support.

Qualifications

• 1–2 years of experience in key account management, customer coordination, or sales support.
• Knowledge or past experience in Trade/Channel Marketing is welcome.
• Ability to manage multiple priorities in a dynamic environment.

Responsibilities

• Support the Key Account Manager in implementing customer business plans.
• Build strong relationships with key retail stakeholders.
• Monitor sales performance and provide input for customer reviews.

Skills

Organizational skills

Attention to detail

Interpersonal skills

Communication skills

Problem-solving

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

We are looking for a proactive and organized Key Account Executive to support our business across both General Trade (GT) and Modern Trade (MT) channels in Singapore. This role plays a key part in managing and growing relationships with strategic retail customers—particularly large-format, group-managed outlets in the General Trade segment—while also supporting broader account operations across both GT and MT channels. The ideal candidate will be responsible for driving seamless execution of business plans, promotional activities, and operational excellence across assigned accounts, working closely with internal teams and retail partners to deliver growth and in-store success

Key Responsibilities

Account Management & Customer Support

• Support the Key Account Manager in implementing customer business plans and promotional calendars across GT and MT accounts.

• Work closely with Op team and in-store merchandisers to drive sales and visibility initiatives.

• Maintain accurate and up-to-date records of pricing, trading terms, product listings, and promotional agreements including expansion listings

Customer Relationship Management

• Serve as a day-to-day contact for assigned GT customers, ensuring effective communication and timely support.

• Build strong relationships with key retail stakeholders to support growth, execution excellence, and service quality.

• Assist in the onboarding and management of new store groups or retail accounts.

Sales Operations & Execution

• Monitor sales performance, stock availability, and promotional effectiveness to support decision-making and demand planning.

• Coordinate closely with supply chain and commercial teams to ensure orders, deliveries, and activations are fulfilled as planned.

• Provide input for customer reviews and internal planning meetings based on data insights and market feedback.

Reporting & Administration

• Compile and update performance dashboards, trackers, and reports for internal and customer-facing use.

• Document meeting minutes and ensure timely follow-up on deliverables and deadlines.

• Assist in preparing sales forecasts, account plans, and promotional calendars for review.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, or a related field.

• 1–2 years of experience in key account management, customer coordination, or sales support, preferably in the FMCG or retail industry.

• Have knowledge or past experience in Trade/Channel Marketing are welcome too

• Be part of a team, team-based culture

• Strong organizational skills with attention to detail and accuracy.

• Proficient in Microsoft Excel and PowerPoint.

• Excellent interpersonal and communication skills.

• Ability to manage multiple priorities and work effectively in a dynamic, cross-functional environment.

• A collaborative mindset with a proactive, problem-solving approach.