Key Account Manager

job requisition id JR108717

DETAILED MISSIONS

Customer Relationship

1. Establish productive, professional relationships with key personnel in assigned customer accounts while complying with ethical rules.
2. Attend meetings with clients, identifying and assessing client’s critical needs (stock, samples, promotional materials, event supports…).
3. Be a point of contact to prioritize customers and resolve any issues they could encounter.
4. Ensure clients' motivation in promoting our brands to assure our leadership in the market.
5. Proactively assess, clarify, and validate customer needs on an ongoing basis.
6. Lead solution development efforts that best address customer needs while coordinating the involvement of all necessary company departments.

Point of Sales Promotions/Merchandising

1. Build an ambitious action plan to boost our brands and products (sales revenue, trade marketing, merchandising…) and participate in retailer’s campaigns with exclusive promotions.
2. Negotiate the best visibility and space for displaying our brands and new products (category management) to achieve sell-out performance.
3. Apply and monitor the implementation of the agreements in the points of sale (promotion, prices, assortment…).
4. Work closely with the merchandising team to ensure flawless execution of campaigns (correct implementation of promotional materials for launches, head of gondola, tester…).
5. Ensure the quality of execution of the Trade Marketing Plan.

Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts with close follow-up of sales status per brand/categories level (weekly analysis). Proactively lead processes that develop mutual performance objectives, financial targets, and critical milestones. Identify short and long-term growth opportunities. Forecast and track key account metrics. Maintain tight budget control over expenditure. Competition analysis reporting.

Brand Representative

1. Communicate and transmit brand values to clients.
2. Master the technical knowledge related to the products to convince them of consumer benefits, product efficacy and quality, and competitive advantage to develop sell out.

Internal Communication

1. Closely liaise with the marketing team about campaigns, new product launches, marketing materials requirements, and production.
2. Monitor the effectiveness of any activity with feedback from retailers and trade to establish efficient results of our business unit, post promotions/campaigns reporting on a monthly basis.
3. Be the key contact of the Operational department to ensure a smooth logistic process between clients and internal supply chain (forecast, stock replenishment, samples delivery…).
4. Monitor the market, competition, and customers while ensuring a regular flow of information to and from the relevant teams/departments.

Business Development

1. Develop new business potential in new channels while respecting brand values and positioning.
2. Present business proposals to prospective clients.

KEY COLLABORATIONS

1. With Country Marketing team for implementation of corporate accounts strategy, ensuring company’s marketing campaigns delivery and customer satisfaction.
2. With Country Operations team for demand forecast and planning, order fulfillment efficiency and accuracy.
3. With Country Finance team for customers payment and invoicing processes.
4. With the international coordination team for specific projects as necessary.

KEY COMPETENCIES

1. Degree holder in Business Administration or other related discipline.
2. Minimum 3-5 years of relevant sales and key account management experience in cosmetics retail / FMCG companies.
3. Strong in numbers, analytical and negotiation skills.
4. Good commercial awareness and business acumen.
5. Excellent stakeholder management and good interpersonal skills with a proactive attitude and communication skills.
6. Proficiency in English and Mandarin.
7. Digitally astute and familiar with MS Office applications.