Key Account Executive / Management Executive

LEONG KEE (KLANG) BAK KUT TEH PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading F&B company in Singapore seeks a Key Account Executive to manage strategic clients across retail, F&B, and entertainment sectors. The role involves developing client relationships, driving account growth, overseeing product launches, and coordinating marketing initiatives. The ideal candidate holds a Master's degree and has at least 5 years of relevant experience. Strong skills in Excel and PowerPoint are essential, as well as a background in social media engagement.

Qualifications

• Minimum 5 years of experience in key account management or business development.
• Strong track record in sales and client relationship management.
• Confident in engaging and negotiating with clients.

Responsibilities

• Develop and maintain relationships with strategic clients.
• Drive account growth and profitability across assigned categories.
• Implement promotional plans and manage A&P budgets.
• Lead new product launches and secure listings.
• Monitor market trends and competitor activities.

Skills

Key account management

Sales development

Interpersonal skills

Negotiation skills

Social media expertise

Adaptability

Education

Master’s degree in Marketing or equivalent

Tools

Excel

PowerPoint

Job description

As a Key Account Executive / Management Executive, you will play a pivotal role in managing strategic clients across our diverse retail, F&B, and entertainment verticals mainly in singapore and malaysia. You will drive revenue growth, manage cross-functional initiatives, and deliver exceptional client satisfaction in a fast-paced, trend-driven business environment.

Key Responsibilities:

• Develop and maintain relationships with strategic clients and business partners.
• Drive account growth and profitability across assigned categories.
• Implement promotional plans and campaigns, ensuring alignment with business goals.
• Manage and optimize Advertising & Promotion (A&P) budgets for impact.
• Lead new product launches and secure listings in partner channels.
• Coordinate internally across sales, supply chain, customer service, and merchandising teams.
• Monitor market and competitor trends to inform proactive strategies.
• Handle client escalations, ensuring service excellence and timely resolution.
• Conduct regular store visits to audit campaign execution and gather field insights.
• Oversee and manage corporate social media content and digital marketing campaigns.
• Lead and support social media live streaming activities on platforms like TikTok, Douyin, Xiaohongshu, Shopee Live, etc.
• Assist in executing marketing communications and branding efforts.
• Support management in ad hoc projects and initiatives.

Requirements:

• Master’s degree in Marketing, International Business, Management, or equivalent work experience (min. 5 years).
• Strong track record in key account management, sales, or business development.
• Excellent Excel and PowerPoint skills for reporting and presentations.
• Confident communicator with strong interpersonal and negotiation skills.
• Highly self-motivated, adaptable, and thrives under fast-paced, dynamic conditions.
• Familiarity with retail operations, e-commerce, or lifestyle products is a plus.
• Strong social media background, especially in live streaming on TikTok, Douyin, Xiaohongshu, Shopee Live, etc.
• Must be able to travel and stay in Malaysia and China as required for business activities.