Key Account Development Partner, MOFT & ECM
Key Account Development Partner, MOFT & ECM
Apply locations: Singapore | Time type: Full time | Posted on: Posted 2 Days Ago | Job requisition id: JR-048834
Responsibilities
- Design Commercial & Trade Marketing Strategies and Implementation Plan to grow top line in Off-Trade
- Manage P&L: Drive sell-in (volume, net sales, contribution margin) and manage A&D and A&P budgets
- Develop and implement commercial plans in accordance with brand and channel strategies with respective accounts to achieve KPIs (volume, profitability, market shares, visibility, activation, consumer engagement)
- Design and execute Portfolio PVA strategy by sub-segment and identify key accounts
- Define Targets for PVA & sales, and build VA & TPTI (Visibility, Activation, Tactical Promotions, Trade Incentives) & Calendar & target sales per activity for Key Outlets
- Establish outlet contracting strategy and framework to improve commercial terms & conditions
- Drive new business growth across the channel: Prestige+ Whisky & Cognac and Ultra-Premium Whisky & Gin
- Elevate Category Captaincy to foster Collaborative Partnerships with Strategic Key Accounts
- Improve Ways of Working and build strong customer relationships: Understand needs, address concerns, align efforts with company objectives
- Build PRS as the preferred partner in strategic accounts through stakeholder engagement and joint business plans
- Drive business impact and ROI through strategic negotiation and data analytics
- Review route-to-market strategy to optimize and boost business and profitability in MOFT & ECM
- Be the internal expert for the channel enabling planning & analysis activities
- Consolidate market intelligence on competitors’ activities, consumer trends, outlet openings/closures, and trade news
- Provide regular reports on channel sales, partner activities, and market trends
- Coordinate with marketing on brand activity roll-outs and outlet targeting
- Contribute to improving internal SOPs related to channel management
- Support S&OP exercises with sales forecasts and planning
- Collaborate with finance on A&D planning and manage A&P budgets, evaluating activity effectiveness for ROI improvements
Job Posting End Date:
2025-08-09
About Us
Pernod Ricard is a global leader in the spirits industry, with sales of €11.6 Billion in 2024. Our portfolio includes premium brands such as Absolut, Ricard, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet, Jameson, Martell, Havana Club, Beefeater, Malibu, Mumm, and Perrier-Jouët.
We are committed to long-term growth with respect for people and the environment, empowering over 19,500 employees worldwide to embody our culture of authenticity, inclusivity, and conviviality.