Junior Influencer Marketing Manager

OLIVER Agency; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing agency is seeking a Junior Influencer Marketing Manager to enhance its influencer strategies and campaigns. This role requires a flair for creativity and a passion for digital marketing, ideally with experience in the beauty sector. You will engage with influencers, oversee campaigns, and drive brand awareness through innovative approaches and data-driven insights.

Qualifications

• 1-2 years of digital marketing experience, particularly with beauty brands or campaigns.
• Prior experience in leading influencer marketing campaigns.
• Strong communication, organization, and project management skills.

Responsibilities

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers.
• Set up and monitor KPIs to evaluate campaign success.

Skills

Communication

Organization

Project Management

Relationship Building

Analytical Skills

Education

Degree in Marketing

Degree in Communications

Tools

Google Analytics

HubSpot

TapInfluence

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Junior Influencer Marketing Manager

Location: Mumbai, India

About the role:

We are seeking an experienced Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns to increase brand awareness. The ideal candidate will have 1-2 years of digital marketing experience, particularly with beauty brands or campaigns.

Key Responsibilities:

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers and thought leaders.
• Attend relevant events for networking and business development.
• Develop content ideas, write, and curate engaging content.
• Plan shoots and coordinate with agencies.
• Research industry experts, competitors, target audiences, and users.
• Brainstorm innovative approaches to influencer campaigns.
• Stay updated on emerging trends, technologies, and influencers.
• Coordinate with marketing teams for multi-channel strategies.
• Oversee campaign development from ideation to execution.
• Set up and monitor KPIs to evaluate campaign success.
• Serve as liaison between brand ambassadors/influencers and marketing team.
• Identify new collaboration opportunities and develop professional partnerships.
• Collaborate with marketing and design teams to post influencer content.
• Research market data to establish best practices.
• Generate and present campaign performance reports.
• Keep abreast of social media and influencer marketing trends.

Qualifications:

• Degree in Marketing, Communications, or related field.
• Prior experience in leading influencer marketing campaigns, especially in beauty brands.
• Proficiency with analytics tools such as Google Analytics, HubSpot, or TapInfluence.
• Strong communication, organization, and project management skills.
• Excellent interpersonal and relationship-building skills.
• Passion for AI and new technologies; ability to learn AI tools is essential.

Our values are centered around ambition, imagination, inspiration, continuous learning, results, and inclusivity. OLIVER is committed to sustainability and environmental responsibility, embedding these principles into every aspect of our work.