Job Posting Title Senior Manager, Experience & Activation

Media Assembly; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salaries

Annual compensation reviews

Personal development plans

Flexible Time Off policy

Parental leave

Impact initiatives

Diversity & inclusion groups

Job summary

Media Assembly in Singapore is seeking a Senior Manager with a strong digital marketing background to lead client relationships across global and regional accounts. You will manage cross‑functional teams, develop media strategies for display and social, and drive performance across APAC markets.

The role requires 7–9 years of experience, fluent English, and deep expertise with Meta, TikTok, YouTube, DV360, and programmatic buying.

Qualifications

• 7–9 years in media agency‑side roles with at least 3 years in people management
• Fluent English communication, verbal and written
• Strong knowledge of Display and Social platforms (Meta Ads Manager, TikTok Business Center, YouTube, DV360, programmatic tools)
• Integrated media planning experience with channel activation across digital
• Proficient in budget pacing models and forecasting across markets
• Advanced reporting skills (Excel/Looker Studio/Tableau/Adobe Analytics)
• Experience with incrementality tests and advanced measurements
• Experience managing global/regional accounts with multiple stakeholders
• Proven ability translate client objectives into performance‑oriented digital strategies
• Strong APAC knowledge to localize global strategies
• Ability to lead large teams across offices/timezones

Responsibilities

• Lead quarterly and half‑yearly media strategy planning for Display and Social channels
• Translate objectives into full‑funnel media plans balancing reach, visits quality, and conversions
• Define always‑on vs. burst strategies by market and allocate budgets
• Incorporate audience segmentation, lifecycle, seasonality, and promotions into activations
• Lead test and learn agenda including creative A/B testing
• Stay updated with platform changes and pilot new initiatives
• Translate platform insights into client opportunities scalable across markets
• Act as Display & Social SME across client teams and partners
• Collaborate to ensure cross‑channel consistency in strategy and reporting
• Escalate blockers or opportunities to stakeholders
• Coordinate with analysts and offshore teams for market adaptations
• Develop integrated audience strategies using 1st/2nd/3rd party data
• Review and optimize creatives across platforms and funnel stages
• Oversee QA and naming conventions, tracking, and campaign builds
• Approve budget reallocations and testing roadmaps
• Drive performance reporting and insights for regional reviews

Skills

Media experience

People management

English fluency

Display & Social platforms

Integrated media planning

Budget pacing

Advanced analytics tools

Incrementality testing

Global/regional accounts

APAC market knowledge

Multi-timezone collaboration

Team leadership

Tools

Meta Ads Manager

TikTok Business Center

YouTube

DV360

Programmatic buying tools

Job description

Overview

WeareAssembly–andwe’re notliketherest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change that Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded into the lives of today’s consumers, and we’re tapped into how culture and communities’ need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

WHOWE’RELOOKINGFOR

ASeniorManager who has a well‑rounded digital marketing background, excellent in managing client relations, has a future forward and agile mindset, and is an independent individual who can collaborate with the team.

Due to the complex nature of the key accounts, the ideal candidate must be able to demonstrate multi‑tasking and time‑management capabilities to manage client stakeholders and internal teams on global, regional and local levels.

Responsibilities

WHATYOU’LL BEDOING ON ANY GIVEN DAY

StrategicResponsibilities

• Lead quarterly and half‑yearly media strategy planning for Display and Social channels (Meta,TikTok,YouTube,Programmatic).
• Translate business and marketing objectives into full‑funnel media plans that balance reach, quality of visits, and conversion.
• Define and maintain always‑on vs. burst strategy by market; advise on budget split by campaign objective, ad format, and platform.
• Integrate audience segmentation, product lifecycle, seasonality, and promotion windows into channel activation.
• Lead test and learn agenda including creative A/B testing and advocate for performance‑driven ad formats.
• Stay updated with platform changes and propose pilot programs for early adoption.
• Translate platform partner insights (Meta,TikTok,YouTube,DV360,etc.) into client‑ready opportunities that scale across markets.

Cross-functional&StakeholderManagement

• Act as the Display & Social subject‑matter expert across internal client teams, ASM teams, and platform partners.
• Partner with SEM and planning lead to ensure cross‑channel consistency in strategy, execution, and reporting.
• Escalate blockers or opportunities tied to budget, performance, or technical issues to internal and client stakeholders.
• Collaborate with client channel and creative to ensure campaign and creative‑specific activations align with sales priorities.

ExecutionOversight

• Supervise QA checklist across naming convention, CID tagging, conversion tracking, campaign build
• Ensure budgets, bid strategies, and optimization goals are accurately implemented across all platforms.
• Validate setup across platforms with cross‑platform and market consistency
• Coordinate with analysts and the offshore team for market‑specific adjustments (e.g., language, localized promo, creative tailoring).
• Develop integrated audience strategies leveraging 1st party data, 2nd party (publisher segments) and 3rd party (GWI,Bombora,etc)
• Collaborate with creative and production partners to review and optimize ad creatives tailored for each platform, audience, and funnel stage.

PerformanceManagement&Reporting

• Lead weekly and quarterly reviews of Display & Social performance, covering traffic, conversions, efficiency, and budget pacing.
• Approve budget reallocations across BUs and markets based on pacing, seasonality, and performance trends.
• Approvetesting roadmap (new platforms, audience models, ad formats, measurement frameworks).
• Flag underperforming trends and provide actionable recommendations on media mix, audiences, and creative optimizations.
• Drive insights consolidation across markets for QBRs and regional reviews, connecting channel performance to revenue growth.

Required Skills

DOESTHISSOUNDLIKEYOU?

• Minimum7-9 years in media agency‑side roles, with at least 3 years in a people‑management and managerial role
• Fluent English communication, verbal and written
• Strong knowledge of Display and Social platforms (Meta Ads Manager,TikTok Business Center,YouTube,DV360, and Programmatic buying tools)
• Experienced in integrated media planning, with a strong understanding of digital channel activation.
• Strong in budget pacing models and forecasting accuracy across product segments and markets.
• Advanced Excel/Looker Studio/Tableau/Adobe Analytics reporting skills.
• Familiarity with incrementality tests and other advanced measurements.
• Significant experience managing global/regional accounts with multiple stakeholders (clients, media partners).
• Demonstrable track record of translating client objectives into feasible, performance‑oriented digital strategies across markets.
• Strong knowledge of APAC media landscape to adapt and localise global and regional strategies
• Proven track record in managing complex accounts with multiple stakeholders across multiple time‑zone effectively while developing strong client relationships
• Experience leading large scale account teams across different offices and timezones

PersonalityAttributes

• Team leader, collaborator, contributor
• Proactive, motivated, self‑starter
• Out‑of‑the‑box creative thinker
• Confident, responsible
• Process‑driven, organised
• 'Neverstoplearning' attitude

Benefits

WHYASSEMBLY?

• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital‑first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognise and celebrate your success… all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people‑first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work‑life balance, as well as market‑leading primary and secondary caregiver and parental leave policies.
• We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.