Intern, Social Media & Creatives

Garena; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Garena in Singapore seeks a Marketing Content Lead to own and grow the studio’s social presence across YouTube, TikTok, and X, coordinating with editors and driving content from planning to production.

You will manage content calendars, optimize Roblox storefronts, and lead GTM campaigns for updates, with a data-driven approach and regional awareness for global audiences.

Qualifications

• Experience managing social media on YouTube, TikTok, and X.
• Strong understanding of social media trends and gaming culture.
• Experience running paid digital campaigns, including Roblox Sponsored Ads or off-platform ads.
• Confident in engaging with online communities.
• Strong organizational skills and ability to manage content calendars and multiple campaigns.
• Good creative judgement for briefing designers and editors.
• Familiarity with Roblox storefront optimization and performance metrics.
• Data-driven mindset to interpret campaign/content performance for decisions.
• Experience creating or editing social media content is a plus.
• Experience working with Roblox or gaming communities is a plus.
• Experience planning and executing go-to-market or integrated campaigns is a plus.
• Experience conducting A/B testing for thumbnails or creatives is a plus.
• Strong copywriting skills for social media and storefronts are a plus.
• Market expertise in regions beyond the US (e.g., Latin America or Southeast Asia) is a plus.

Responsibilities

• Own and grow the studio's presence across YouTube, TikTok, and X through content planning, publishing, and community management.
• Develop and maintain the social content calendar with a consistent publishing cadence.
• Monitor gaming, Roblox, and social media trends, turning relevant moments into content opportunities.
• Collaborate with the Editor to ideate content, prepare briefs, and guide video/visual production.
• Produce lightweight social content to maintain player engagement between updates.
• Manage the Roblox Experience Page: thumbnails, descriptions, events, storefront assets.
• Optimize storefront performance using data and player insights for better acquisition and conversion.
• Support Roblox Sponsored Ads and off-platform campaigns: creative planning, setup, and optimization.
• Lead go-to-market plans for game updates across social, community, and paid channels.
• Adapt and localize marketing copy/creative for US audiences, ensuring cultural relevance and fit.
• Monitor campaign/channel performance to continuously improve content, community growth, and marketing effectiveness.

Skills

Social media management

Trend analysis

Paid campaigns

Community engagement

Content calendar management

Creative briefings

Roblox storefront optimization

Data-driven decision making

Content editing

Gaming community experience

Go-to-market planning

A/B testing

Copywriting for social

Regional markets knowledge

Job description

Job Description

• Own and grow the studio's presence across YouTube, TikTok, and X through content planning, publishing, and community management.
• Develop and maintain the social content calendar, ensuring a consistent publishing cadence.
• Monitor gaming, Roblox, and social media trends, turning relevant moments into timely content opportunities.
• Work closely with the Editor to ideate content, prepare creative briefs, and guide video and visual production.
• Produce lightweight social content to maintain player engagement between major updates.
• Manage the Roblox Experience Page, including thumbnails, descriptions, events, and other storefront assets.
• Optimise storefront performance using data and player insights to improve player acquisition and conversion.
• Support Roblox Sponsored Ads and off-platform paid campaigns, including creative planning, campaign setup, and performance optimisation.
• Lead go-to-market planning for game updates, coordinating marketing activities across social, community, and paid channels.
• Adapt and localise marketing copy and creative for the US audience, ensuring cultural relevance and platform fit.
• Monitor campaign and channel performance, using insights to continuously improve content, community growth, and marketing effectiveness.

Requirements

• Experience managing social media platforms such as YouTube, TikTok, and X.
• Strong understanding of social media trends, gaming culture, and content that drives engagement.
• Experience running paid digital campaigns, including Roblox Sponsored Ads and/or off-platform advertising.
• Confident in engaging and communicating with online communities.
• Strong organisational skills with the ability to manage content calendars and multiple campaigns.
• Good creative judgement, with the ability to brief designers and editors effectively.
• Familiarity with Roblox storefront optimisation and performance metrics.
• Data-driven mindset with the ability to interpret campaign and content performance to inform decisions.
• Experience creating or editing social media content is a plus.
• Experience working with Roblox or gaming communities is a plus.
• Experience planning and executing go-to-market or integrated marketing campaigns is a plus.
• Experience conducting A/B testing for thumbnails or creative assets is a plus.
• Strong copywriting skills for social media and storefronts are a plus.
• Market expertise in regions beyond the US (e.g. Latin America or Southeast Asia) is a plus.