Intern, Placemaking (Jan - Jun 2027)

CapitaLand; Singapore; On-site; SGD 10,000 - 17,000; Full time

Job summary

CapitaLand invites an Intern, Placemaking (Jan - Jun 2027) to join the Singapore team and work on placemaking strategies for locations such as Singapore Science Park. You will design programmes to elevate user experience, engage tenants and visitors, and enhance the destination’s brand.

You will contribute to marketing, branding, content creation, and event planning across digital and traditional channels, collaborating with partners to deliver memorable experiences.

Qualifications

• Strong understanding of marketing principles, digital media, and brand management.
• Excellent communication, interpersonal, and relationship-building skills.
• Ability to work independently and as part of a team, with a hands-on approach.
• Creative thinker with strong problem-solving abilities.

Responsibilities

• Develop placemaking strategies for destinations like Singapore Science Park.
• Design and implement programmes to enhance user experience and community engagement.
• Lead marketing and branding efforts across digital and traditional channels.
• Plan and manage events from food festivals to tech showcases with partners.

Skills

Marketing Principles

Digital Media

Brand Management

Content Creation

Communications

Teamwork

Creative Thinking

Job description

## Intern, Placemaking (Jan - Jun 2027)Apply: Singapore, Central Singapore: Full time: Posted Today: JR004997**About Us**CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.**Job Description**Intern, Placemaking position is actively involved in the day-to-day operations of placemaking strategies for locations like Singapore Science Park. You will also design and implement programs to enhance user experience and community engagement, and elevate the brand reputation of these destinations. The role also includes identifying and targeting key audiences , and undertaking marketing and branding efforts for the program, creating content, and utilizing digital and traditional marketing channels. Additionally, you will be responsible for planning and managing a diverse range of events, from food festivals to tech showcases, ensuring their seamless execution.**What You Will Get to Do**Placemaking Strategy & Programme Design:* Develop and implement a comprehensive placemaking strategy for Singapore Science Park and other destinations* Design innovative programmes and initiatives that enhance the user experience, encourage community engagement and elevate the brand reputation of the destinations* Be actively involved in the day-to-day operations, ensuring all aspects of the programme are executed efficiently and effectivelyAudience Development & Engagement:* Identify and target key audiences, including tenants, visitors, and the local community* Develop and execute strategies to draw diverse audiences to the placemaking destination, ensuring active participation in events and programmes* Design outreach and engagement initiatives that resonate with the unique character of the placemaking destination, fostering a strong sense of belonging and community among all audience segmentsMarketing & Branding:* Undertake the marketing and branding efforts for the placemaking programme, ensuring alignment with the destination’s brand identity* Create compelling content and campaigns that highlight the unique features and offerings of the destination and spaces* Utilize digital and traditional marketing channels to promote the destination, programmes and eventsEvents Planning & Management:* Plan, organize, and manage a diverse range of events, including food festivals, tech showcases, wellness activities, and more* Ensure seamless execution of events, from concept to post-event evaluation, maintaining high standards of quality* Collaborate with partners, vendors, and service providers to deliver memorable experiences**What We Are Looking For*** Strong understanding of marketing principles, digital media, and brand management* Excellent communication, interpersonal, and relationship-building skills* Ability to work independently and as part of a team, with a hands-on approach.* Creative thinker with strong problem-solving abilities**Closing Statement:**At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.Only shortlisted candidates will be notified.