Intern, Corporate Communication and Branding

NTUC HEALTH CO-OPERATIVE LTD; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

NTUC Health Co-operative Ltd is seeking a Content Marketing Specialist to join the Marketing team in Singapore. You will collaborate with business units, account managers and vendors to create digital and non-digital content for websites, social media and marketing collaterals.

You will manage NTUC Health blog content, research topics, repurpose material for social channels, and help build a testimonial bank on Google Drive.

Qualifications

• Cares about societal issues and aims to make a positive difference.
• Is a self-motivated team player who can multitask in a fast-paced environment.
• Can demonstrate good interpersonal and communication skills as well as project management skills.
• Is meticulous and detail-oriented.
• Loves developing new ideas.
• Proficient in Google Workspace.

Responsibilities

• Collaborate with units, AMs and vendors to create digital and non-digital content for websites, social media and marketing collaterals.
• Plan and develop NTUC Health blog content, topics and target audiences.
• Repurpose long articles into guides, infographics and visuals for various channels.
• Maintain testimonial bank on Google Drive for marketing use across platforms.
• Support SEO/SEM, email marketing and social media initiatives.

Skills

Societal impact

Team player

Interpersonal skills

Project management

Attention to detail

Idea generation

Tools

Google Workspace

Job description

1. Content research, creation and management

- Digital and non-digital content:Work with business units/ account managers (AMs)/ vendors (e.g. designers/ copywriters/ translators) directly to develop digital and non-digital content e.g. for website/ social media accounts/ marketing collaterals. May be required to create content from scratch in-house, which includes conceptualising, coordinating with AMs, copywriting/ translation and illustration using Adobe Illustrator/ Photoshop.

- Populate online resource/ Blog page:Manage, plan and develop content/articles/visuals/ videos for NTUC Health blog. Research and recommend topics/ themes as well as objectives and target audience of each content piece e.g. for awareness, to caregivers etc.

- Repurpose content:Support repurposing of blog content for other channels e.g. social media etc; where relevant. Duties include converting long form articles into guide books, infographics, illustrations/ visuals etc.

- Testimonial bank:Work with AMs to consolidate all relevant testimonials in the testimonial bank on Google Drive for use across all marketing collaterals and social media platforms.

- Research work:Work with AMs to research on new topics and ideas/ initiatives for content/ proposals etc.

2. Digital Marketing

- SEO:Ensure keywords are up to date and applied across content on all digital platforms including meta descriptions, Alt Text, articles, etc.

- SEM: Drive and execute SEM initiatives/ campaigns that support NTUC Health as well as our different services. This could include marketing ad banners, re-marketing initiatives, creation of landing pages, etc.

- Email Marketing: Drive, create and execute email marketing campaigns to support marketing initiatives across NTUC Health.

- Social Media Management:Work with AMs to brainstorm, plan, and manage content for social media accounts.

- To support any other digital marketing initiatives.

3. Account Management

- Support AMs with the management of business units ranging from health to elder care. Support functions include event management, design, vendor liaisons, and any other administrative tasks.

Qualifications

You are someone who:

• Cares for societal issues and keen on making a positive difference to society

• Is a self-motivated team player who is adaptable in a fast-paced environment and can multitask

• Can demonstrate good interpersonal and communication skills as well as project management skills

• Is meticulous and detail-oriented

• Loves developing new ideas

• Proficient in Google Workspace